Account Director at Five Zero Communications, a seriously commercial PR agency based in Exeter, Bristol and London, specialising in B2B, B2C, technology and automotive communications. My role is to help drive client accounts and new business through a thorough understanding of media and communications in the B2B, B2C, technology and automotive sectors.Key responsibilities• Leading and managing a team of PR professionals, providing career counsel, professional development support, monitoring and performance reviews• Managing new accounts along with existing ones• Overseeing media strategy and account development• Providing support for agency growth and development of new business pipeline• Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy• Championing the agency values and brand• Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers• Offering crisis management and counsel to clients and extending networking opportunities• Overseeing provision of account resources• Formulating business strategy in conjunction with other directors• Reporting into the board and providing high level data analysisKey skills• Leadership and management skills within a PR environment• Business development abilities with track record of success• Experienced at winning new clients and pitching for business• Proven ability to present complex industry information to target audiences• Expertise at handling a range of media to place products, grow brands or pitch for new customers• Excellent project management skills with strong organisational and planning skills• Exceptional written, verbal and presentation skills• Ability to analyse complex data and interpret it for a range of audiences• Outstanding interpersonal skills• Strong negotiation and delegation skills

Account Manager at Five Zero Communications, a seriously commercial PR agency based in Exeter, Bristol and London, specialising in B2B, B2C and technology. My role is to help drive client accounts through a thorough understanding of media and communications in the B2B, B2C and technology sectors.Responsibilities include:Overseeing implementation of communication plans, including: research and idea generation; writing coherent and factually accurate press releases; writing well informed copy for trade, corporate and business publications; interviewing case studies; and event management.• In consultation with Managing Directors, conceive and develop integrated communication strategies for a portfolio of clients.• Writing and proofreading press releases before they are sent to the client.• Developing news angles and placing stories in a cross section of print, vertical, broadcast and online media.• In-depth knowledge of the workings of the national, regional, broadcast and online media.• Building and maintaining effective working relationships with key journalists.• Planning and managing events, ranging from photo calls, press conferences, community events, training days etc., on behalf of clients.• Proactively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for the client or project.• Overseeing programmes of media promotional activity, such as entering competitions and exhibiting at trade shows.• Understanding and advising on media handling, including interview briefings, developing Q&As, writing missions statements and preparing crisis comms documents.• Briefing designers, photographers, printers and other suppliers in a knowledgeable and precise manner.• Full understanding of financial controls on all accounts, mark-up rules and budgeting procedures.• Participating in new business development.• Working with the Managing Directors to prepare proposals and pitches.

Working for a sports and automotive communications agency on the Nissan Europe account. The account entails working simultaneously with Nissan’s product, design, technology and electric vehicle teams.Duties:Working closely with the client teams on integrated communication plans and stunts on a product-by-product basis.Creating communications material, such as press releases, infographics, videos for Nissan’s European YouTube channel, GIFs and imagery for Nissan campaigns across Europe.Working as project manager on location to ensure that all event logistics run smoothly.Liaising with RBUs in each market to deliver the best possible resources and campaigns for that particular country, in order to enhance Nissan’s share of voice and hit KPIs.Commissioning and briefing photographers and videographers, sourcing locations, writing scripts and directing shoots.Media monitoring and producing detailed coverage reports for Nissan Europe.

Working agency-side as part of Nissan’s European PR team, supporting the product, design, technology and electric vehicle client teams.

Working in the busy editorial department of an industry-leading consumer buyer’s guide. Providing images for web and print, in order to communicate brand messages.

Working with a dynamic team of journalists and manufacturers on the print side of the business, supplying images in accordance with a busy publishing schedule.

Working closely with the studio manager in a busy photographic studio as part of an agency. Photographing and retouching images for clients such asAutocar, Dunlop, F1 Racing, Stuff and Williams F1.