In this multifaceted role, I run campaigns and content for one of Bandwidth's three market offers.● Manages integrated campaigns for our Programmable offer, including Messaging and Voice APIs, bringing together channel owners to unite around common promotional themes that bring in 8 figure pipeline. ● Owns content strategy and see creative pieces through to publishing, including multichannel campaigns centered on original research reports, product launch collateral, our company-wide newsletter, performance marketing materials, sales enablement pieces, web copy, social media posts, thought leadership articles, and a podcast. ● Manages a headcount support budget and our content freelancers.● Functions as our company's SEO content lead, working interdepartmentally with our Director of Demand Generation and an external SEO agency to improve our website content quality and grow healthy traffic patterns.

I set content strategy and see creative pieces through to publishing, including multichannel campaigns centered on original research reports, product launch collateral, our company-wide newsletter, performance marketing materials, sales enablement pieces, web copy, social media posts, thought leadership articles, and a podcast. I also manage a headcount support budget and our content freelancers.

I help businesses put their magic into words. I've worked with clients like HelloFresh and Blackbaud in industries including SaaS, CPG, Beauty, Food and Beverage, Fashion, Farming, Crafting, and DIY. From editorial vision to conversion optimization, I create content that grows businesses. ● Consults on brand storytelling and product positioning for go-to-market campaigns● Provides guidance on overall marketing and content strategy for startups● Conducts and synthesizes customer surveys● Evaluates content effectiveness with heatmaps, A/B testing, and usability testing● Creates internal brand guides with value propositions, customer avatars, and voice guidelines● Writes multichannel messaging including: o Website copy that maps to customer journeys o Email copy for automated nurture and sales sequences o Editorial content and newsletters that engage readers

Ran content marketing for this DIY direct-to-consumer beauty brand: ● Owned editorial calendar and planned SEO content to successfully grow organic traffic● Managed freelance writer● Project managed all blog and tutorial asset creation including video production● Collaborated with leadership to plan promotions and including writing all emails● Strategized website content based on user behavior● Used analytics tools to audit content performance and plan campaigns

● Executed and tracked B2B outreach initiatives to C-level executives to secure meetings● Implemented account based marketing campaigns ● Managed internal projects and ran team meetings to boost efficiency● Orchestrated intra-team communications and sales enablement resources● Awarded for work on logistics coordination for national CHRO Roundtable program● Promoted from Executive Assistant in less than one year

● Ran CUI’s prospect research program to identify and qualify prospective major donors● Edited quarterly print newsletter for major donors● Worked closely with department leadership to organize logistics of $80 million capital campaign kickoff

● Created marketing collateral and managed routine communications for major donor program● Wrote marketing copy for monthly donation program to grow recurring revenue● Planned international VIP donor trips including creating custom participant guidebooks● Created reports from CRM database of 40,000 records