Marketing Campaigns And Content Manager
CurrentIn this multifaceted role, I run campaigns and content for one of Bandwidth's three market offers.● Manages integrated campaigns for our Programmable offer, including Messaging and Voice APIs, bringing together channel owners to unite around common promotional themes that bring in 8 figure pipeline. ● Owns content strategy and see creative pieces through to publishing, including multichannel campaigns centered on original research reports, product launch collateral, our company-wide newsletter, performance marketing materials, sales enablement pieces, web copy, social media posts, thought leadership articles, and a podcast. ● Manages a headcount support budget and our content freelancers.● Functions as our company's SEO content lead, working interdepartmentally with our Director of Demand Generation and an external SEO agency to improve our website content quality and grow healthy traffic patterns.