Anna Briggs Email & Phone Number

• Jointly manage around 120 clients being the key Account Manager on several accounts.• Conducting client review meetings and providing data reporting.• Maintaining Salesforce records.• Proactively communicate with customers with a focus on achieving key objectives and goals oftheir travel progamme.• Responsible for customer implementation plans and coordination of all internal departments andkey stakeholders to deliver a successful customer travel programme.• Ensure policy implementation and local programme coordination.• Drive customer retention and growth through customer satisfaction and identifying programmeenhancements and selling in additional services.• Negotiating and implementing contract renewals.

● Key Account Manager of SMEs and large corporate clients. Building and maintain client relationships to plan and deliver their programmes, to support them to achieve their business goals, and to drive profitability.● Responsible for the retention of clients to secure revenue and also growth through upsell ofadditional products and services.● Proactive in approach in nurturing and developing client relationships. Built and maintainedrelationships while providing a high level of customer service.● Designed, built, implemented and launched client programmes to ensure they meet strategicobjectives within a given timeframe, often at short notice and with flexibility.● Prepared client proposals and involved in writing tender bid documents. Worked on client contractrenewals to retain clients by reviewing and negotiating where required.● Created marketing and communication plans in line with client strategies and available channels,meaning the need to be creative.● Continuous review of programmes to ensure engagement and return on investment through regularclient meetings and review of management reporting information and data. Identified any potentialblockers and suggested solutions and programme enhancements.● Partnered and collaborated with internal and external stakeholders to ensure high service levelswhen it comes to communicating and processing of programmes.● Maintained accurate and timely records in CRM systems and databases.

Alton Towers Resort

• Territory Sales – Management of key accounts. Conducting face to face sales meetings, managing familiarisation visits, sales presentations and representing the resort through exhibitions and trade fairs• Design and implemented marketing and communication plans with key Accounts to achieve sales and growth targets• Realised growth potential with existing and new clients with a top client growth of over 80%• Developed key partners ensuring joint marketing spend delivered a return on investment and negotiated and secured coverage across trade publications• Promote the full portfolio of the Merlin Entertainments attractions to all clients to ensure all opportunities are realised• Delivered in conjunction with the attractions brand objectives and in line with the trade sales strategy through over 150 accountsOther Key Achievements:• Targeted to grow accounts by 10%. Achieved over 40% growth• Production of the quarterly trade newsletter• Implemented a coach driver reward programme• Designed and launched new package to drive out of season volume• Plan and manage the end of season client recognition awards• Training and mentored new team members

Southampton, United Kingdom

• Responsible for the day to day management of the Conference Centre• Identified new sales opportunities and optimised usage of the University facilities both for external clients including venue finding agencies and direct companies and for internal departments in order to meet targets• Implemented the process of writing event proposals to win large conference and events business• Event management of large Academic events, familiarisation visits, open events and weddings• Negotiated packages and sold event sponsorship and exhibition space (over £200,000 for one event)• Implemented sales and marketing plans to drive conference, event and wedding sales• Planned and implemented improvements to the facilities and service offering• Liaised and negotiated with suppliers to ensure return on investment• Trained and supervised the Conference/Events Assistant and Graduate Trainees including interviewing, setting objectives, overseeing projects and appraisals

Cardiff, United Kingdom

University Placement