Anna Brunel Email & Phone Number

Singapore

Merchandising:- Work with Global Brand Management and Global Merchandisers to ensure that AMEA needs and requirements are covered (2 collections per year, 2 meetings per collection)- Work with Wholesale Merchandisers in Market to provide support and ensure alignment by reviewing the buy plans and forecast by channel / key account and store type- Define Regional Strategies, Asia Linelist, Pricing structure and product lifecycle to match Brand vision- Communicate Key Products… Show more Merchandising:- Work with Global Brand Management and Global Merchandisers to ensure that AMEA needs and requirements are covered (2 collections per year, 2 meetings per collection)- Work with Wholesale Merchandisers in Market to provide support and ensure alignment by reviewing the buy plans and forecast by channel / key account and store type- Define Regional Strategies, Asia Linelist, Pricing structure and product lifecycle to match Brand vision- Communicate Key Products / Collections / Strategies and directed assortment per channel to support Go-To-Market plan- Create templates and tools to ensure and control Regional alignment between Markets (OTB and Forecasting templates, Visual Line Plan, Price Matrix, Product Slides, Catalogs, Trends presentation)Sales:- Work with SEA Distributors to implement directed assortments per channel and store type- Create OTB and forecast in line with financial target and commercial strategies- Monitor Sell-Through data and take relevant actions when possible (promotions, re-order, stock rotation) Show less

Bangkok Metropolitan Area, Thailand

Planning & Buying:- Buying Budget for all divisions: Men & Ladies ready-to-wear, Shoes & Accessories - Reporting package for 47 stores (Weekly reports: Best / Slow sellers, Product Type Performance, Top 10 + Monthly analysis + Season analysis: before and after EOS)- In-season merchandise management (transfers, replenishments, stock consolidations, charts rotations)- Initial allocation to all 47 stores for all divisions- Launching planBrand Management:-… Show more Planning & Buying:- Buying Budget for all divisions: Men & Ladies ready-to-wear, Shoes & Accessories - Reporting package for 47 stores (Weekly reports: Best / Slow sellers, Product Type Performance, Top 10 + Monthly analysis + Season analysis: before and after EOS)- In-season merchandise management (transfers, replenishments, stock consolidations, charts rotations)- Initial allocation to all 47 stores for all divisions- Launching planBrand Management:- Collection assortment defined with the board and designers (requirements, must-have, main trends, colors flow, product type mix…)- Monthly presentation done to the Designers to inform them about the performance (Best / Slow sellers)- Fitting session with the designers in order to review design + fitting + priceTraining and Market research:- Training presentation per designers / division - Trends reports - Price comparison- Monthly report on competitor’s collection / VM / Window / Promotion Show less

Hong Kong

 Work with Brand Management: - Participation to meetings: o IPR (International Product Requirements) o Collection Definition o Core Range Definition - Collaborate with AG in order to create global collection (CR). - Define trends for APAC (color, form, style…) - Prepare feedbacks for AG about APAC requirements.  Work with Local Retail Team: - Coordinate China, Hong Kong, Taiwan, Japan and Australia in order to respect their needs. - Define trends… Show more  Work with Brand Management: - Participation to meetings: o IPR (International Product Requirements) o Collection Definition o Core Range Definition - Collaborate with AG in order to create global collection (CR). - Define trends for APAC (color, form, style…) - Prepare feedbacks for AG about APAC requirements.  Work with Local Retail Team: - Coordinate China, Hong Kong, Taiwan, Japan and Australia in order to respect their needs. - Define trends for APAC with local specificities. - Be able to develop and request new products for APAC. - Be able to provide Collection Information to APAC about next coming season.  Work with Local Wholesale Team - Feedbacks about selling seasons. - Feedbacks about products details.  Work with Retail DOS - Visit stores and shops in order to collect feedback. - Analyse Sales in order to define best or slow sellers. - Follow Sell-Thru by line and DOS / best sellers report. Show less

15 Avenue De La Grande Armée - 75116 Paris

Retail Merchandise :- Merchandise manager for Retail Stores (10 selling points): budgets realisation, buying and allocations.- Management and development of licences for French network (watches, sunglasses, fragrances, Kids label): budgets, negotiations with suppliers, orders, follow-up and databases updating.- Responsible for outfits purchases (for 250 persons): orders, allocations and management.- Organisation of implementations and merchandise replenishments for France.-… Show more Retail Merchandise :- Merchandise manager for Retail Stores (10 selling points): budgets realisation, buying and allocations.- Management and development of licences for French network (watches, sunglasses, fragrances, Kids label): budgets, negotiations with suppliers, orders, follow-up and databases updating.- Responsible for outfits purchases (for 250 persons): orders, allocations and management.- Organisation of implementations and merchandise replenishments for France.- Follow-up best/slow sellers, retail core range and permanent products (NOS).- In charge of reporting and operational analyses of Retail Stores.Retail Marketing :- Organisation and management of training courses for the entire retail staff (e-learning).- Development and control of mystery shopping (91 visits/month in all France).- Event organisation of the Hugo Boss France yearly party (350 guests): prospecting sites and suppliers, negotiations of contracts (food, decoration, photographer…). Show less

15 Avenue De La Grande Armée - 75116 Paris

- In charge of the realisation of the procedure book (spread to the entire staff Hugo Boss France).- Building an action plan for licences and permanent products and proposition to the direction.- Buyer for « spring/summer 2009 » collections.- Management of inter-stores transfers

Avenue Des Champs- Elysées - 75008 Paris

- Preparation of the trunk show « fall/winter 2007-2008 ».- Inventory control and delivery planning.- In charge of the reorganisation of woman stock.

Région De Paris, France

- Preparation of the trunk show « fall/winter 2007-2008 ».- Inventory control and delivery planning.- In charge of the reorganization of woman stockroom.

Région De Paris, France

Master'S Degree, Logistics & Purchasing

Master, Logistics & Purchase

Activities and Societies: Fencing (15 years competition) • Running Related courses: Supply chain management - International sourcing.