Anna Bruni Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Reporting to the Marketing Director:• Media planning and advertising management;• Online and offline ADV campaign management;• Accountability of ADV's planned activities in compliance with the approved budget.

Milan

Social Media MarketingContent ManagementSEO/SEM Marketing

Milan

Saatchi & Saatchi Milan

Main Clients:Procter & Gamble Laundry, Oral Care, Skin Care; Intesa San Paolo, Visa; Carrefour, Leroy Merlin, Illy.Main Responsibilities:* Regional development and implementation across Western Europe and CEEMEA of the communication strategies of some Procter & Gamble brands, according to the logic of "think globally, act locally" and based on the output of ongoing qualitative and quantitative research (concept, adv, exploratory and diagnostic, tracking)* Responsible for the integrated management of Procter & Gamble partner agencies (Design, Digital, POS, ER / PR, FMOT) on a regional basis (WE, EEMEA) and following the Brand Agency Leader Model (BAL)* Supervision of the holistic communication packet roll out in the countries (WE, EEMEA, occasionally NA)* Responsible for the strategy and the implementation of the Carrefour rebranding (architecture, positioning development, strategic brief, implementation of the integrated communication toolkit) from 3 to 1 unified large-scale retail trade sign (i.e. from Carrefour, GS and Dì x Dì to Carrefour) * Coordination of the Agency internal departments (creative, planners, film production, print production, art buyer) on time and within budget* Participation in new business pitches

Main Clients: IKEA, Artsana Lycia, Giovanni Rana, Filodoro, Philippe Matignon, RocheMain Responsibilities:* Integrated development and implementation of the communication toolkits (product, brand or corporate), designed to address the clients’ briefs* Analysis of the relevant markets and systematic interface with Clients marketing department* Participation in new business pitches

Main Clients: Henkel Dixan, Nestlé Pet Food, Volkswagen Commercial Vehicles, AIA, Bongrain Main Responsibilities:* National and international clients management and active support in new business pitches * Totally integrated implementation of the communication toolkits for the assigned clients (ATL, BTL, POS, Packaging development, etc.)* “Special projects” realization (es. AIA Annual Report or Celebratory book for the 50th Anniversary of the “Hippie VW Transporter”)

Main Clients: Manetti & Roberts, Habitat, GSK's NicoretteMain Responsibilities:* Apprenticeship in the field with growing autonomy in the management of the creative and production departments* Close cooperation with media centers for advertising space planning

Teaching Assistant (Cultore Della Materia) In Economics And Business Management

110/110 With Honours

Education record

Graduate School, Marketing Communication, 70/70 With Honours