Developed and led the newly formed Marketing and Communications department to build brand awareness and fundraising support of the cause. Strategic planning including developing the brand guidelines, key messaging and tone of voice, social media and content strategies. Team growth and development core to the role.

Responsible for building the GOSH and GOSH Charity brand and brand planning across the hospital and charity. Overall responsibility for GOSH International and Private Care brand marketing in the Middle East and China.

Responsibilities:- Developing the marketing strategy and annual plans for the key strategic area of Underage Drinking.- Managing targeted social marketing activity, developing multi-platform marketing campaigns, products and assets from consumer insight and analysis through to brief development, channel selection, delivery and evaluation of impact.- Delivering integrated through-the line campaigns using owned and paid for media channels, as well as securing additional reach through partnerships and in-kind support.- Leading the repositioning of the Drinkaware brand and implementing the new brand identity.- Complex stakeholder management and management of internal project teams, external agencies, suppliers and consultants- Management of a £2m budget, working closely with finance to ensure accurate cost management and reporting.- Managing and training a Marketing Officer and supporting less experienced Marketing Managers in the Marketing team.Achievements:- Delivered a digital campaign ‘Talk to your kids about alcohol’ that won Gold in the Marketing Star Awards 2015.- Delivered measured behaviour change through a £2m integrated above and below the line ‘Risks of underage drinking’ campaign. Achieved a 2,753% increase in unique visitors to the website from the campaign targeted areas and 453k online engagements.- Delivered a new Drinkaware brand positioning working with the senior leadership team and Board of Trustees. Led an all staff workshop to successfully embed the positioning internally and through all external communication. - Delivered a strategy to redevelop Drinkaware’s in-schools alcohol education product, In:tuition. Approved by the Board and currently being implemented through a marketing plan for delivery in September 2015.

- Responsible for strategic planning, campaign development and implementation to deliver integrated marketing campaigns to grow sales of Fairtrade products. Led delivery of the flagship campaign, Fairtrade Fortnight, and a global brand re-positioning campaign in 2013.- Developed growth strategies for Fairtrade in the out of home market and Fairtrade gold, with successful workplace and bridal marketing campaigns to deliver these strategies respectively.- Managed research and insight within the organisation, incl. continuous quant data collection (working with Nielsen and TNS) and commissioning ad hoc qual and quant projects. - Led the creation of Fairtrade's first ethical consumer segmentation, including managing internal communication of and buy in to the model, creating accessible tools and infographics.- Supported Account Managers to develop category and brand partner strategies, with research/insight and marketing expertise. - Worked closely with Fairtrade brands (incl. Starbucks, Nestlé, Sainsbury's) to deliver joint marketing communications, through research/insight sharing and strategic planning- Line management and development of a Marketing Officer.- Elected staff representative on a Board sub-committee

Digital marketing lead for Fairtrade's major annual campaign, Fairtrade Fortnight. Developed the Foundation’s 2011 consumer events strategy and managed Fairtrade’s involvement at these events, incl. Ben and Jerry’s Sundae and Jamie Oliver’s Feastival. Managed design and production of promotional materials and merchandise. External agency management (creative, research, events management and print agencies) and management of marketing support volunteers. Project managed the successful launch of Fairtrade beauty products through an online campaign, achieving an increase in Facebook fans from 100 to 30,000.

Maternity cover. Managed the Fairtrade Faiths campaign, successfully improving the application process and quality of data captured. Managed content and creation of monthly e-newsletters. Provided key support on team conferences and events. Trained and managed the team’s volunteers.

Qualitative research and competitor analysis to provide recommendations to improve the branch experience to increase footfall and customer retention.

Research support on an SME innovation survey

Qualitative research and competitor analysis to provide recommendations for improving Waitrose’s on- and off-line consumer communications of product provenance.

Coordinated and co-led global qualitative research projects (mainly B2C and FMCG) for multi-nationals. Delivered international insight findings to client senior management teams, including Unilever, GSK, Nestlé, Visa. Achieved three years’ repeat business with Unilever on the basis of my strong insight and client relationship skills. Specialist areas of expertise: strategic, brand and advertising research. Developed RDSi’s own marketing (brand and product marketing), including a re-brand and website redesign. Trained and managed two junior research executives.