Anna Burbach Email & Phone Number

As an experienced marketing manager specialized in the network technology industry, my focus is on successfully positioning innovative solutions, conveying complex technical concepts in understandable, target group-oriented messages and developing and implementing sustainable marketing campaigns that promote growth and brand loyalty. Focus areas: Healthcare and Sports/Venues.Area of responsibility:• Build the end-to-end marketing plan - aligned with sales priorities – to support pipeline and revenue goals.• Manage regional marketing budget to create a YoY marketing investment plan for the region• Leadgeneration Activities & Management (Marketo, Salesforce)• Event Management: international and national Tradeshows, Seminars, Roadshows, Workshops, Customer focused events, Partner Events• Brand Awareness: coordination of PR activities and driving customer stories and references• Monitor and report on the results of marketing activities including lead flow, pipe- line, revenue• Work closely with sales, channel and business development teams generate revenue and strengthen the brand position