Anna Bycroft, Phd Email & Phone Number

Auckland, Nz

Auckland, New Zealand

- Spearheaded multiple marketing and creative projects, ensuring timely, on-budget delivery and strategic data analysis based on KPIs and customer journeys, leveraging key vendors and SaaS solutions.- Accountable for the creation and management of essential brand assets.- Oversaw relationships with agencies and vendors to ensure optimal performance.- Directed external developer and designer teams to create new digital assets crucial for major marketing campaigns.- Cultivated… Show more - Spearheaded multiple marketing and creative projects, ensuring timely, on-budget delivery and strategic data analysis based on KPIs and customer journeys, leveraging key vendors and SaaS solutions.- Accountable for the creation and management of essential brand assets.- Oversaw relationships with agencies and vendors to ensure optimal performance.- Directed external developer and designer teams to create new digital assets crucial for major marketing campaigns.- Cultivated strong relationships with both internal and external stakeholders and creative agencies, ensuring seamless execution of marketing programs. Show less

Auckland, New Zealand

- Led nationwide marketing campaigns combining traditional and digital strategies to enhance brand visibility and performance.- Fostered strategic partnerships with key entities like Auckland Transport and Auckland Council, enhancing collaborative success and brand alignment.- Developed and executed a comprehensive brand strategy using mixed media, achieving a strong increase in sales and significant gains in social media engagement and EDM open rates.- Produced diverse design… Show more - Led nationwide marketing campaigns combining traditional and digital strategies to enhance brand visibility and performance.- Fostered strategic partnerships with key entities like Auckland Transport and Auckland Council, enhancing collaborative success and brand alignment.- Developed and executed a comprehensive brand strategy using mixed media, achieving a strong increase in sales and significant gains in social media engagement and EDM open rates.- Produced diverse design assets across multiple platforms, including print, digital signage, and social media, supporting varied marketing initiatives.- Led the strategic planning and optimisation of the marketing budget, guiding content strategy and creation to maximize resource efficiency and impact. Show less

Auckland, New Zealand

- Responsible for developing and implementing comprehensive marketing strategies and campaigns aligned with the company's strategic goals.- Delivered successful company-wide marketing initiatives that drove conversions and expanded the client database, achieved through meticulous targeting strategies.- Successfully developed and delivered artwork across all marketing channels, ensuring brand consistency and engagement.- Conducted extensive market research to inform the development… Show more - Responsible for developing and implementing comprehensive marketing strategies and campaigns aligned with the company's strategic goals.- Delivered successful company-wide marketing initiatives that drove conversions and expanded the client database, achieved through meticulous targeting strategies.- Successfully developed and delivered artwork across all marketing channels, ensuring brand consistency and engagement.- Conducted extensive market research to inform the development of the company's social media marketing strategies.- Served as the lead designer, responsible for the creation of all marketing materials used company-wide.- Effectively managed and implemented marketing initiatives, enhancing client relationships during critical industry events. Show less

Auckland, New Zealand

- Managed key purchasing responsibilities and engaged in stakeholder relations and oversight.- Effectively planned and coordinated significant events and workshops.- Led the coordination and administration of Summer Student Internships, providing ongoing support to participants.- Conducted general office administration tasks efficiently.

Auckland, New Zealand

- Provided research assistance for various academic projects in media literacy and education.- Edited academic publications, including book chapters and research articles.- Managed and analysed a diverse library of visual and textual data for sports research projects.

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Doctor Of Philosophy (Ph.D.), Education

Master'S Degree, Communication Arts