Accomplished global brand and marketing manager with over 8 years of experience developing andexecuting innovative brand campaigns, guiding creative direction, and managing brand identities for global companies. Skilled in brand positioning, messaging, events, and awareness across digital and traditional channels. Awarded GOLD in the PR and Marketing Brilliance Awards in London with a 360-marketing campaign. Supervised full marketing mix from research and strategy to creative development andcampaign measurement. Led cross-functional teams and external agencies to deliver integratedomnichannel campaigns targeting all stages of the funnel. Localized global brand identities and adaptedmessaging for specific markets, resulting in double brand awareness growth.
London Tech Community
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Head Of MarketingLondon Tech CommunityLondon, England, Gb -
Brand ManagerCapital.Com Apr 2024 - Oct 2024Greater London, England, United Kingdom -
Senior Brand ManagerGrowe Jan 2021 - Feb 2023Kyiv, Kyiv City, Ukraine- Develop and implement comprehensive brand and communication marketing strategies to enhance brand image and involve more users- Ensure brand integrity across all communication channels, including advertising, promotions, and digital and influence marketing- Plan and execute brand promotion activities to drive engagement and increase brand awareness- Manage brand usage and ensure compliance with brand guidelines- Plan media campaigns, track KPIs, and report on brand performance- Lead complex project management for all brand marketing activities- Form and implement partnerships and sponsorships projects to drive brand awareness growth- Conduct customer development and brand research to inform marketing strategies and product development- Collaborated with cross-functional teams, including product and design, to drive the development and enhancement of products and user experience, ensuring alignment with overall business objectives and successful adoption among target audiences -
B2B Marketing ManagerTvbet Jun 2020 - Jan 2021TVBET (Live games product company) - Oversaw marketing operations and communications with key clients to provide excellent customer service.- Created a promotional calendar for campaign planning, activations, reporting and analytics.- Managed internal teams and supervised creative and design projects.- Developed strong relationships with B2B stakeholders worldwide.- Curated cross-functional teams to ensure brand consistency and effective delivery of marketing messaging. -
Marketing Project ManagerFavbet Feb 2018 - Feb 2020Kyiv- Participation in the development and implementation of PR & Offline marketing strategy of the company.- Partnerships and cross-promotional activities.- Organization of own events.- Production of branded products.- Control of marketing budgets.- Coordination of activities in social networks in conjunction with the SMM manager.- Formation of the company's image.- Work with designers, programmers, contractors. -
Pr ManagerAudience Signal Jul 2017 - Nov 2017Ukraine- Analyze competitors activities;- Take a part in development and implementation of PR & marketing strategy;- Develop a social media strategy and set goals to increase brand awareness and increase engagement;- Manage all companies social media channels such as Facebook, Twitter, LinkedIn, Google +- Writing releases, newsletters, content (with help of product manager);- Researching relevant to our sphere events, opinion leaders, web sources;- Planning, organizing and conducting of PR-activities;- Interaction with the media and clients;- Formation of the company's image;- Work with designers, programmers, contractors. -
Acting Head Of Pr Department (Project Job)All Motion Group Mar 2017 - May 2017- Development and implementation of PR strategy;- Planning, organizing and conducting of PR-activities;- The organization of effective external communications of the company;- Interaction with the media and clients;- Organization of events, round table;- Formation of the company's image;- Work with designers, programmers, contractors;- Writing releases, newsletters, content. -
Marketing Project ManagerEvents International Inc. Mar 2016 - Feb 2017Kyiv City, Ukraine- Coordinating all process of realizing event.- PR and marketing strategy.-Communication and cooperation with foreign media (USA, GB, Europe, China, Malaysia).- Creating a positive company image.- Work with the DPR and in conditions of unfair competition.- Finding new media partners and cooperating with them.- Copywriting and work with social networks.- Coordinating with all company departments and contractors. -
Logistics Manager For Cis CountriesMuk Jun 2012 - Jan 2016Ukraine- Formation of the work scheme with vendor since signing of the contract and till the completion of the transaction.- Communication with the representatives of the vendor in Ukraine and abroad.- Communication with the subsidiaries abroad.- Calculation of logistics costs of international destinations.- Approval of contracts in terms of logistics.- Order processing international orders.- Monitoring the supply and receipt of the goods by the customer. -
Manager International Business Development DepartmentMuk Jan 2012 - Jun 2012- Communications with partners / customers for the formulation of the problem, preparation of business proposals, monitoring of project implementation.- Preparation of project specifications, in conjunction with presell company departments and representatives of vendors.- Interaction with service and training center, with the logistics department and marketing department for projects of the department.- Maintain document with regional offices and representatives (contract-contract work).- Preparation of documents for opening of legal entities in other countries. -
Personnel Manager AssistantCapitol City Brewing Restaurant Group May 2010 - Oct 2010Washington D.C., Usa- Consulting clients about the range of services provided; - Help the manager to coordinate the work of staff;
Anna Bykova Skills
Anna Bykova Education Details
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Psychology -
Kyiv Academy Of Media ArtsStrategy -
Kyiv International UniversityInternational Relations
Frequently Asked Questions about Anna Bykova
What company does Anna Bykova work for?
Anna Bykova works for London Tech Community
What is Anna Bykova's role at the current company?
Anna Bykova's current role is Head of Marketing.
What schools did Anna Bykova attend?
Anna Bykova attended National Pedagogical Dragomanov University, Kyiv Academy Of Media Arts, Kyiv International University.
What skills is Anna Bykova known for?
Anna Bykova has skills like Leadership, Marketing Management, Product Marketing, Ukrainian, Key Account Management, Russian, Event Planning, Mobile Marketing, Business Development, Communication, Content Marketing, Web Analytics.
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Anna Bykova
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Anna Bykova
Fp&A Manager | Supply Chain Finance Bp | International Finance ControllerIstanbul, Türkiye
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