Anna Bykova Email & Phone Number

London, England, Gb

Greater London, England, United Kingdom

Kyiv, Kyiv City, Ukraine

- Develop and implement comprehensive brand and communication marketing strategies to enhance brand image and involve more users- Ensure brand integrity across all communication channels, including advertising, promotions, and digital and influence marketing- Plan and execute brand promotion activities to drive engagement and increase brand awareness- Manage brand usage and ensure compliance with brand guidelines- Plan media campaigns, track KPIs, and report on brand performance- Lead complex project management for all brand marketing activities- Form and implement partnerships and sponsorships projects to drive brand awareness growth- Conduct customer development and brand research to inform marketing strategies and product development- Collaborated with cross-functional teams, including product and design, to drive the development and enhancement of products and user experience, ensuring alignment with overall business objectives and successful adoption among target audiences

TVBET (Live games product company) - Oversaw marketing operations and communications with key clients to provide excellent customer service.- Created a promotional calendar for campaign planning, activations, reporting and analytics.- Managed internal teams and supervised creative and design projects.- Developed strong relationships with B2B stakeholders worldwide.- Curated cross-functional teams to ensure brand consistency and effective delivery of marketing messaging.

Kyiv

- Participation in the development and implementation of PR & Offline marketing strategy of the company.- Partnerships and cross-promotional activities.- Organization of own events.- Production of branded products.- Control of marketing budgets.- Coordination of activities in social networks in conjunction with the SMM manager.- Formation of the company's image.- Work with designers, programmers, contractors.

Ukraine

- Analyze competitors activities;- Take a part in development and implementation of PR & marketing strategy;- Develop a social media strategy and set goals to increase brand awareness and increase engagement;- Manage all companies social media channels such as Facebook, Twitter, LinkedIn, Google +- Writing releases, newsletters, content (with help of product manager);- Researching relevant to our sphere events, opinion leaders, web sources;- Planning, organizing and conducting of PR-activities;- Interaction with the media and clients;- Formation of the company's image;- Work with designers, programmers, contractors.

- Development and implementation of PR strategy;- Planning, organizing and conducting of PR-activities;- The organization of effective external communications of the company;- Interaction with the media and clients;- Organization of events, round table;- Formation of the company's image;- Work with designers, programmers, contractors;- Writing releases, newsletters, content.

Kyiv City, Ukraine

- Coordinating all process of realizing event.- PR and marketing strategy.-Communication and cooperation with foreign media (USA, GB, Europe, China, Malaysia).- Creating a positive company image.- Work with the DPR and in conditions of unfair competition.- Finding new media partners and cooperating with them.- Copywriting and work with social networks.- Coordinating with all company departments and contractors.

Ukraine

- Formation of the work scheme with vendor since signing of the contract and till the completion of the transaction.- Communication with the representatives of the vendor in Ukraine and abroad.- Communication with the subsidiaries abroad.- Calculation of logistics costs of international destinations.- Approval of contracts in terms of logistics.- Order processing international orders.- Monitoring the supply and receipt of the goods by the customer.

- Communications with partners / customers for the formulation of the problem, preparation of business proposals, monitoring of project implementation.- Preparation of project specifications, in conjunction with presell company departments and representatives of vendors.- Interaction with service and training center, with the logistics department and marketing department for projects of the department.- Maintain document with regional offices and representatives (contract-contract work).- Preparation of documents for opening of legal entities in other countries.

Washington D.C., Usa

- Consulting clients about the range of services provided; - Help the manager to coordinate the work of staff;

Master'S Degree, Psychology

Marketing, Strategy

Master'S Degree, International Relations