Anna Bęben Email and Phone Number

• Reporting to the Head of Marketing and works closely with SEFINO sales leaders and other functional leaders to define and implement the local marketing strategy to support business growth and GTM and achieve marketing KPIs• Develop and manage yearly and quarterly marketing plans and associated budgets based on the defined Country strategic priorities of Sweden, Norway, Finland, Latvia, Lithuania and Estonia• Own and drive effective end-to-end demand and lead generation programs (direct mail, email, e-Newsletters, content syndication, telemarketing, LinkedIn, seminars, executive roundtables, webinars and tradeshows) in collaboration with EMEA sales leaders to support EMEA business growth objectives• Deliver high-quality leads that maximise the value and ROI on all marketing spend and achieve KPIs of MQL, marketing-sourced pipeline and marketing-sourced revenue• Support the utilization of Alliance Partner MDF and enable appropriate spend of MDF on joint marketing initiatives in line with policy and guidelines to drive returns• Liaise and collaborate closely with key stakeholders to get buy-in, support and feedback: SEFINO marketing teams, SEFINO sales organization, alliance and channel partners, agencies and others• Document programs and conduct post analysis, evaluation and reports on all programs for quarterly business reviews, performance measurements and audits• Manage the marketing procurement process with the support of marketing operations team• Support global strategy through effective and timely delivery of solution and product launches at Country level

Creating a business strategy for a dedicated product group on global market and coordinating activities on local marketsDevelopment and implementation of annual marketing plansCreate, manage and control the annual budgetIntroducing new products to the market and defining ways to do their promotionCreate a marketing calendar that takes into account trends marketing and consumer activitiesCompetition analysis along with monitoring their activitiesRunning company channels on Social Media (LinkedIn, YouTube)Cooperation with other departments of the company in order to suit correlating business and marketing activities

Creating marketing campaigns.Preparation of graphic designs, promotional and advertising materials.Managing social media channels: TripAdvisor, Facebook, Instagram.Creating and managing website content.Initiating a contact and working with influencers.Cooperation with subcontractors - graphic designers, advertising agencies, printers.Cooperation with Travel Agents.Creating business, conference and banquet offers for VIP clients and co-organizing these events.Configuration of the OPERA system and ACCOR network systems.Revenue Management in DataWeb.Creating and implementing sales targets.Reporting of the hotel's sales results.Coordinating payments in the FASTCOM system.Manager On Duty - coordinating the hotel's departments and managing 30 employees.Acquiring contractors CORPO, MICE, LEISURE.

Preparing business offers for up to 10 000 tourists a year.Controlling payments and arrivals of groups and business partners.Managing reception desk of 40 people.Developing a pricing strategy and forecasting revenues.Acquiring new partners in business.Mapping Channel Manager, Booking Engine and configuring PMS (reservation system).Managing extranets of business partners (Booking.com, Expedia, HRS, HotelBeds etc.).Preparing and organizing events and conferences.Calculating RevPar and ADR indicators.Creating reports, presentations and presenting to the board.

Acquiring new business partners and keeping relationships with current ones.Managing and coordinating groups of up to 150 people.Managing 30 people across the reception desk and housekeeping.Interviewing and training hotel staff.Creating a group policy of the company.End to end process review of work environment. Organising entertainment generating a revenue of 1 mln PLN per year.

Creating a marketing and sales policy for a jewelry store.Coordinating the online store and orders in the Presta Shop program.Cooperation with international suppliers.Managing the structure of deliveries and shipments.

Coordinating the international arrival of students to Turkey.Building new relationships with universities around the world.Conducting research about education system in Turkey.