o Led the development of product launch campaigns, for both digital and traditional advertising channels, to introduce and support key product offerings from the brand o Collaborated with each marketing channel to evaluate and guide their independent planning strategies o Ensured alignment in timing, strategy, message, audience and extent of marketing effort to support the product campaign across all channels o Evaluated the products key markets and potential target audiences to identify marketing opportunities and messages that will resonate with the audience o Developed detailed timelines to determine the most effective time to launch or push product marketing campaigns across different channels and markets o Worked with creative teams and oversaw the development of visuals advertiding assetso Assessed post-launch campaign performance, to determine whether further marketing actions are needed to achieve revenue goals o Led kickoff meetings, marketing conference calls to inform and align partner teams on upcoming marketing plans

o Led training sessions for new marketing team members to facilitate smooth integration with the in-house agencyo Developed comprehensive training documents outlining processes, materials, and resources for new marketing employees

o Managed the creative development of projects and campaigns submitted to the in-house teamo Oversaw the development of print collaterals, digital content, web, product branding, video and events. o Conducted weekly status meetings with each cliento Set up new processes for the Launch Departmento Managed the creative team members’ daily workload and priorities

Creative Project Manager – Customer & Digital Marketingo Managed the creative development of projects and campaigns submitted to the in-house teamo Analyzed creative requests and proactively planned, created and managed all project deadlines, o ensuring assets were delivered to the desired quality, specifications, budget and timing outlined by the requestors.o Worked directly with Marketing, Sales, Product Development and Operational account teams

o Organizedandoptimizedcreativeworkflow o In charge of ongoing projects timely deliveryo Developed implementation schedules (direct mail, trade, loyalty communications, etc.) o Assigned projects within the Marketing Services team

o Led the development of 30+ mobile application projects o In charge of scoping, pricing, scheduling, delivery, reportingo Coordinated the design and development process (research, wireframing, storyboard, testing)o Implemented marketing campaigns (newsletters, Google AdWords, social media communications)

o Managed $1M+ online advertising campaigns for Large Accounts (Delta Airlines, Air France, Openskies, etc.) o Coordinated the design and development process (landing pages, e-banners, newsletters, email blasts) o Implemented media plans and AdWords campaigns o Lead contact for online media outlets

o Managed design and production of online/offline creative materials (e-banners, newsletters, website, brochures, flyers, posters) o Set up partnerships with organizationso Prospected Sponsors >> Sold $30k sponsorship packages