Anna C. Email & Phone Number

South Burlington, Vermont, Us

As Director of eCommerce, Anna drives DTC growth & profitability for the brand. She leads & manages overall DTC presence and strategy, inclusive of media management, customer experience, merchandising, CRM management, operations & tech development. Her leadership here has continued to result in strong sales growth outperforming annual goals & total company performance. Within this role, Anna is also a key stakeholder in brand development, planning & positioning -- especially well suited for it given her strong foundation of experience in creative & digital marketing agencies. As a team lead, Anna architected the eCommerce department infrastructure and has developed a high-functioning team praised as a bright spot within the organization at large.

South Burlington, Vermont, Us

During her tenure in this role, Anna led the execution of the first Shopify Plus site rebuild in several years. She also launched international DTC selling, operationalizing several cross-functional teams as part of that process. Anna continued to lead the brand's direct-to-consumer sales & marketing strategy, planning promotions & ensuring brand cohesion across consumer touchpoints. She continued to hone operational excellence for the brand's website, isolated challenges & developed solutions to positively impact DTC profitability & scaled functional processes to manage brand growth. Again, DTC sales performance outpaced total company & annual goal.

South Burlington, Vermont, Us

As a Digital Marketing Manager at Commando, Anna owned operations and management of the brand website (a Shopify Plus storefront) and DTC customer experience team. As an integral partner to the brand's creative team, Anna developed data dashboards to improve data driven decision-making & creative concepting. She managed partner agencies to drive an agenda of consistent, healthy growth for the brand - delivering sales results that outpaced total company & outperformed annual goal.

Sandy Springs, Georgia, Us

In this role at Dealer.com, Anna developed & executed marketing and advertising strategies for automotive dealerships. During her tenure at Dealer.com, Anna became a vocal advocate for Audi dealers within the Audi digital program, partnering with field teams to raise insights, opportunities & challenges to Audi of America (OEM). Anna also acted as a team lead & mentor, coordinating & creating opportunities for peer training & development. Anna further sharpened media planning & strategy skills in this role, directly responsible for the performance & management of paid media dollars across Google Ads & Facebook (Meta) Ads.

New York, Ny, Us

At BuzzFeed, Anna developed media proposals that strategically mapped client goals to cutting edge tech & creative opportunities. Anna voluntarily exited this role due to a relocation from NYC to Burlington, Vermont.

New York, Ny, Us

At BBDO, Anna was responsible for managing the strategic & creative development of several marketing campaigns with traditional, digital, & social arms. She managed a team of Account Executives in support of Visa's NFL & Olympic sponsorships, as well as always-on brand campaigns for Visa's online payment product, Visa Check-Out.

New York, Ny, Us

At Story Worldwide, I led the development and execution of integrated marketing campaigns across the agency’s Entertainment & CPG account verticals. During my tenure at Story, I oversaw the production of several digital and social media marketing campaigns from ideation, through execution & measurement. Projects included one of the top 4 TV marketing strategies of 2014 (as reported by Vulture), across clients such as FX, WGN America & USA Network.

New York, Ny, Us

As an Account Executive, Anna drove production of digital campaign elements for the agency’s largest Unilever (CPG) brand. This ongoing effort included production of mobile assets, rich media banners, eCRM, SEO/SEM campaigns, as well as multi-tiered sweepstakes designs and builds. Anna was also responsible for onboarding agency’s newest Fortune 500 company & leading agency team through a successful launch of a high-priority social marketing campaign across Facebook, Twitter, Pinterest, Instagram and Tumblr.

New York, Ny, Us

New York, Ny, Us

New York, Ny , Us

Arlington, Va, Us