As Head of Marketing for edrone Brasil I am responsible for building a local marketing team, as well as analyzing Content and Marketing Metrics and KPIs. My main goal is developing the best strategy for brand awareness, authority and growth in the Brazilian market.Adapt and Implement Marketing Strategy● Customize and implement comprehensive marketing strategies to align with business nuances Brazilian market.● Develop strategic plans that meet the needs and preferences of the… Show more As Head of Marketing for edrone Brasil I am responsible for building a local marketing team, as well as analyzing Content and Marketing Metrics and KPIs. My main goal is developing the best strategy for brand awareness, authority and growth in the Brazilian market.Adapt and Implement Marketing Strategy● Customize and implement comprehensive marketing strategies to align with business nuances Brazilian market.● Develop strategic plans that meet the needs and preferences of the Brazilian public.Content strategy and oversight● Develop and oversee comprehensive content strategies across multiple channels, including blog, website,social media, video marketing and events.● Ensure you create engaging content that resonates with your target audience.Leadership and Team Development:● Lead a marketing team through effective recruiting, onboarding and ongoing training.● Cultivate a collaborative and innovative team culture, promoting the professional growth of employeesteam members.● Monitor and guide the team in the successful implementation of marketing plans.Goal setting and performance monitoring● Monitor and analyze results, adjusting strategies as necessary to achieve the goaloptimal performance.Product Promotion Coordination● Coordinate and execute product promotion strategies, including feature launches andcustomer education initiatives.● Collaborate with other areas and cross-functional teams to ensure quality promotion campaignscohesive and impactful products.Third Party Management● Establish and coordinate collaborations with subcontractors, media outlets and partners toincrease marketing reach and effectiveness.● Collaboration with partners for marketing actions.Market research and trend implementation● Being aware of the latest marketing and e-commerce trends in Brazil, we carry out research and implementing innovative strategies to maintain a competitive advantage over the competition Show less

As Marketing Content Specialist at edrone I helped built the brand content strategy for growth in Brazil and Poland, focusing on content production for the Blog, following SEO tactics. I was also responsible for the Social Media Content Calendar and Newsletter production, as well as automated communications via Hubspot. Finally, I helped translate the content for the website, adapting Polish content to the Brazilian culture.Create high-quality content in Portuguese (Brasil) across diverse… Show more As Marketing Content Specialist at edrone I helped built the brand content strategy for growth in Brazil and Poland, focusing on content production for the Blog, following SEO tactics. I was also responsible for the Social Media Content Calendar and Newsletter production, as well as automated communications via Hubspot. Finally, I helped translate the content for the website, adapting Polish content to the Brazilian culture.Create high-quality content in Portuguese (Brasil) across diverse mediums - from captivating blog articles, case studies, newsletters, and guest posts to irresistible lead magnets, e-books, press releases, and web copy.Work closely with our Head of Marketing in Brazil to develop a robust content strategy.Provide stellar content support for edrone Brasil’s social media profiles, ensuring our online presence resonates with our vibrant community.Seamlessly translate content between Polish, English and Portuguese (Brazil), maintaining linguistic finesse and cultural nuance.Keep the blog updated with fresh, SEO-optimized content.Conduct SEO audits and optimize blog posts as needed, ensuring maximum visibility in search engines.Search for guest posts partnerships and built content for linkbuilding, expanding our network and amplifying our content reach. Show less

As volunteer, I help the Communication Team to develop SEO Strategies and PR Campaigns to enhance the awareness of the brand.

As an autonomous Communication Specialist, I develop SEO strategies for https://blog.nissei.com/pt-br and https://blog.livo.com.br/ publishing more than 100 articles ranked in the top 10 position on Google.I also work with PR for https://weefor.com.br/ developing press releases about the impact Civil Construction has in the Cities. In two years, we have more than 20 articles published in Brazilian Media.Finally, I specialized in writing Sustainability Reports and Internal… Show more As an autonomous Communication Specialist, I develop SEO strategies for https://blog.nissei.com/pt-br and https://blog.livo.com.br/ publishing more than 100 articles ranked in the top 10 position on Google.I also work with PR for https://weefor.com.br/ developing press releases about the impact Civil Construction has in the Cities. In two years, we have more than 20 articles published in Brazilian Media.Finally, I specialized in writing Sustainability Reports and Internal Magazines for Construction Companies, making sure that those documents have the proper storytelling to highlight the ESG achievement of each company. https://raceng.com.br/relatoriogruporac2023/ Show less

As Marketing Content Specialist I developed SEO Content Strategies for several clients of the agency including fashion ecommerces, eye clinics and finance services.

As Content Manager at 3MIND, I was responsible for the SEO Strategy for more than 20 legal blogs, which the main goal was to translate the legislation for the people so that they would be able to recognize their rights and hire Legal help when needed.

As journalist for Falamos Português Magazine I have to write articles for the magazine as well as organize the team of reporters and columnists so that the magazine could meet its deadline.

As magazine editor I worked with magazines made for brands and stores, like shopping malls, markets and jewelry, to increase the brand value and visibility among its clients.Duties• Create new magazines• Search for subjects of interest for pieces• Write articles, do interviews• Review all the finished materials • Trade information with clients (customer service)• Coordinate fashion editorials (select the clothes, pick them up at the stores, return… Show more As magazine editor I worked with magazines made for brands and stores, like shopping malls, markets and jewelry, to increase the brand value and visibility among its clients.Duties• Create new magazines• Search for subjects of interest for pieces• Write articles, do interviews• Review all the finished materials • Trade information with clients (customer service)• Coordinate fashion editorials (select the clothes, pick them up at the stores, return them)Magazines: Manoel Bernardes Magazinehttp://revistamanoelbernardes.megamidiagroup.com.br/04/http://revistamanoelbernardes.megamidiagroup.com.br/05/http://revistamanoelbernardes.megamidiagroup.com.br/pocket_pais/http://revistamanoelbernardes.megamidiagroup.com.br/02pocket/http://revistamanoelbernardes.megamidiagroup.com.br/01pocket/BH Shopping Magazinehttp://revistabhshopping.megamidiagroup.com.br/1/http://revistabhshopping.megamidiagroup.com.br/2/Ribeirao Shopping Magazinehttp://revistaribeiraoshopping.megamidiagroup.com.br/01/Muffato Magazinehttp://revistamuffato.megamidiagroup.com.br/13/http://revistamuffato.megamidiagroup.com.br/14/ Show less

As marketing assistant for West 1 I developed tools to strength the brand, like a strong facebook page, newsletter with interesting content, new information for the website and a document with tips for all new students. As well as help with the company events for the students, like parties and workshops.

At Ação Integrada I had to work with the client ALL (America Latina Logistic) and develop tools of communication for its employees. We developed an internal magazine, a mural with birthdays and promotions and many functions to bring everyone together.Duties• Write articles• Search for interesting subjects for pieces• Mural• Interviews with employees• Event planning

As journalist for Casa Sul Magazine I was responsible for writing the magazine articles and producing the TV show with the same name.Duties• Write articles• Search for interesting subjects for the magazine• Website • Produce TV Show• Team manager