Anna Carter Email & Phone Number

Amsterdam, Nl

Amsterdam, Nl

Alongside our talent marketing team, I leverage data, research, and employer branding insight to enhance our approach to recruitment marketing on behalf of global clients. By analysing talent priorities and behaviour across demographics, industries and skill sets I ensure our talent marketing strategies help us grow beyond one size fits all talent marketing, instead tailoring our activity to resonate and be effective across diverse and global talent audiences.

Luton, Bedfordshire, Gb

Marketing manager for Randstad Inhouse Services, Randstad Perm Professionals and Randstad Ireland. I work closely with sales teams to provide them with relevant campaigns, content, research, data analysis and market insights to support talent attraction, business development and client engagement. Winner of Randstad Inhouse Services Innovation award for research and content project on Women in Manufacturing and Generation Z in manufacturing.

Led digital and retail innovation with the following results:50% YTD Sales GrowthWorked with an external agency to develop an e-commerce website that has enabled Watling Reclamation to sell online and deliver nationwide. 27% month on month growth.Creation and implementation of strategic marketing plan including customer segmentation and digital strategy. Website click through rate increased by 240% over three months. Management of SEO strategy and competitor analysis. Average ranking increase of 8% monthly. Developing press relationships resulting in a one-page editorial booked for May in a major homes and interiors magazine and editorial in a local magazine. Recruitment and management of Marketing and Administrative Assistant including job description, role definition, and training and support. Responsible for agreeing and managing marketing budget including creation of a budget tracker. Created a marketing dashboard to measure KPIs, gathering data from google analytics, search console and internal systems. Presented complex data using dynamic charts on excel.Used Photoshop and InDesign to design signage and printed material.Led a customer experience and merchandising transformation, resulting in a 384% increase in sales in the interior showroom.

Skelmersdale, Lancashire, Gb

Nr Towcester, Northamptonshire, Gb

B2B (veterinary) and B2C (pet owner) marketing, working with product managers and wider organisation.Implemented a marketing report using data from different departments to determine campaign and sales tools efficiency. Creation of interactive excel dashboard fed with data from CRM and external sources.End to end management of events and exhibitions, from liaising with stand build agencies to management of teams at the event. Responsible for events budget. Forged partnership with charity, Medical Detection Dogs, to highlight Vetoquinol’s commitment to human and animal welfare. Presented this in front of over 200 vets and animal health industry professionals at a conference. Led the completion of an online portal for vets, working as the key point of contact with an external digital agency.Managed budget and stock of marketing literature and POS items.Member of the Great Place to Work team, working collaboratively on employee engagement projects.

Bloxham, England, Gb

Global Village For Future Leaders Of Business And Industry, Business Leadership And Entrepreneurship

Bachelor’S Degree, International Business Management, Dual Qualification: Chartered Management Institute Level 6