Anna Carver Email and Phone Number

•Enabled $400MM budget for H1 2022 marketing execution by driving process improvements and implementing data-driven analysis for 8 brands, 34 products, 50 countries, 70 channels, 150 stakeholders, and 750 campaigns.•Built governance-focused platform enhancement which increased E2E tracking of key ROI metrics by 350% and implemented business-critical instrumentation for ~100 Marketers and 30 Analysts..•Synthesize strategic goals of XFN teams including marketing, finance, analytics, and planning to ensure all marketing activities can be planned, executed, and reported on consistently.•Drive innovative, operational improvements to enable global marketing programs, focusing specifically on reducing time to market and increasing efficiency.•Develop materials and processes to support onboardings, trainings, and process improvements for 1500+ user marketing platform. Focused on scaling, increased ROI, and more efficient execution of marketing tactics.

Unity is an internal PayPal group dedicated to the advancement and empowerment of women within the company through education, events and mentoring opportunities.