Anna Celmina Email & Phone Number

Riga, Lv

Experience with 50+ different brands from large telcos to up and coming startups. I specialize in retail and telco.offering 10+ strategic products, such as brand foundations, brand strategy, loyalty strategy, sustainability strategy, brand architecture, campaign strategies, new product launch strategies, etc.

London, United Kingdom

- Developing strategy for BMA's rebranding project, providing a strategic feed to the creative agency and turning membership insights into tangible long-term strategic targets. - Analysing market, membership and campaign performance data to support establishing retention and re-recruitment targets (Critical success factors and Key Performance Indicators). - Understanding member journeys and ‘touch-points’, sharing insight with the wider business to influence the continual improvement in… Show more - Developing strategy for BMA's rebranding project, providing a strategic feed to the creative agency and turning membership insights into tangible long-term strategic targets. - Analysing market, membership and campaign performance data to support establishing retention and re-recruitment targets (Critical success factors and Key Performance Indicators). - Understanding member journeys and ‘touch-points’, sharing insight with the wider business to influence the continual improvement in member interactions to deliver an excellent member experience. - Commissioning and delivereing ad-hoc primary research to gain member/prospective member insight.-Doing UK-wide roadshows to share insights from commissioned customer and product research. - Building enhanced segmentation, personas and doctors' profiles. Show less

London, United Kingdom

- Managing the research process from client brief to output documents across EMEA - Providing cultural insight and conducting market research for health and retail clients- Johnson&Johnson Lifescan product localisation management across 18 markets and 3rd party relationship management for web optimisation - Managing local market researchers for social media monitoring projects: consumer behaviour, brand preference, competitor research, target audiences- Working closely with the… Show more - Managing the research process from client brief to output documents across EMEA - Providing cultural insight and conducting market research for health and retail clients- Johnson&Johnson Lifescan product localisation management across 18 markets and 3rd party relationship management for web optimisation - Managing local market researchers for social media monitoring projects: consumer behaviour, brand preference, competitor research, target audiences- Working closely with the strategy department to implement research findings into a product localisation strategy – most recently the Brown Forman travel retail digital strategy for Jack Daniels Show less

Online-Based

- Managing a team of 5 freelance market researchers and freelance translators- Working with clients at various levels, direct responsibility for taking the client brief and managing the market research process- Winning new business. In the course of two years professional relationships were established with 3 major Latvian universities, 2 museums of contemporary art, 2 leading new media research centres, etc. - Implementing demanding brand research and translation projects for… Show more - Managing a team of 5 freelance market researchers and freelance translators- Working with clients at various levels, direct responsibility for taking the client brief and managing the market research process- Winning new business. In the course of two years professional relationships were established with 3 major Latvian universities, 2 museums of contemporary art, 2 leading new media research centres, etc. - Implementing demanding brand research and translation projects for universities, non-governmental institutions, art and media institutions and businesses - Budget setting and control, including measurement and return on investment- Application of basic SEO and Google Analytics to generate traffic to the website Show less

Riga, Latvia

Limited Election Observation Mission of parliamentary elections in Latvia- Media channel monitoring throughout the pre-election period- Producing reports on quantitative and qualitative findings- Supporting Head of Media Analysis in drawing up a final election observation report

Department of Urban Development, Implementation of an EU project on Cooperation Between Baltic Sea Region and Asia in the Fields of Logistics, Education and Tourism- Conducting in-depth interviews and focus group interviews with key players in the field- Managing quantitative data spreadsheets and performing basic data analysis with SPSS

- Providing consultancy by researching and delivering findings to support regional UNESCO activities in the field of Education and Culture, reporting to the Head of Education Section - Processing and translating raw data in the field of education into UNESCO patronage reports

Master Of Philosophy (Mphil), Culture, Media And Creative Industries

One-year Research Master in Culture, Media and Creative Industries: Qualitative media analysis

Master Of Arts (Ma), Media And Communication

Two-year Research Master in Media and Communication: Social media research, qualitative and quantitative methods, media analysis, online.

Bachelor Of Arts (Ba)

Bachelor of Intercultural Communication, European Studies Communication Management stream