Directs strategic branding and marketing initiatives for B2B and B2C clients of all verticals and sizes.CREATIVE STRATEGY AND DESIGN EXPERTISE- Conceptualizes, and leads development of compelling assets and content. Details include: - Converting client concepts into prototypes to quickly facilitate creative reviews - Directing the copywriting process to differentiate and clarify brand messaging - Building evidence-based campaigns that address the pain points and unique needs of the organization - Staying current with industry best practices and trends- Supports business assets, such as stakeholder reports and investor pitch decks, print marketing materials, and digital contentLEADERSHIP AND CREATIVE DIRECTION- Leads comprehensive initiatives with a strong design judgment and sound structure to ensure overall impact and longevity- Develops timelines, milestones, and delegates structured tasks and goals to track long-term implementations- Documents brand guidelines and works with team to ensure mutual understanding and application- Some accomplishments include: - Leading design for a top-growing startup (#52 on Inc 5000) including a complete brand buildout from the bottom up - Serving as lead designer for three divisions within GE for three years, driving their trade show efforts - Supporting a national engineering firm for 10 years, building branding, marketing, and proposal materialsCOMMUNICATION AND COLLABORATION- Collaborates with business leaders to understand their needs and achieve business goals- Works cross-functionally with Sales, Solutions Engineering, and internal marketing teams to develop effective marketing materials- Proactively identifies risk and shares obstacles and opportunities with team and client leadership- Communicates with team members and colleagues with an emphasis on mutual understanding and clarity