Data Analyst
• Role: Part of the team responsible for risk management of cardless installment shopping products on Akulaku app, a leading online shopping platform, offering banking and digital finance services in Indonesia.• Data Processing: Using Python and Sql languages to process data from internal databases, government APIs, web, third-party reports to deliver meaningful business insights on user profile, behavior, transaction history and credit reports.• A/B Testing:… Show more • Role: Part of the team responsible for risk management of cardless installment shopping products on Akulaku app, a leading online shopping platform, offering banking and digital finance services in Indonesia.• Data Processing: Using Python and Sql languages to process data from internal databases, government APIs, web, third-party reports to deliver meaningful business insights on user profile, behavior, transaction history and credit reports.• A/B Testing: Designed and implemented A/B tests to optimize user engagement and risk management strategies, by restructuring credit limit strategy and refine user segmentation, resulted in a 20% decrease in default rate and a 15% increase of new active customers.• Collaboration: Worked with internal Data Scientists (Algorithm team) using ML techniques to develop predictive models for risk assessment; Actively communicated with external teams from other platforms such as Lazada, on topics like the cross-platform delinquency, user activity and credit usage.• Scenario Analysis: Preformed scenario analysis such as user’s repayment capabilities in the post-epidemic era, to evaluate potential impacts on risk exposure under varying economic conditions and company’s strategies. • Data Monitoring: Designed, implemented and optimized automated alert systems on Grafana and Apache Superset for real-time monitoring of critical business metrics, promptly identifying and addressing anomalies. Show less
