Anna Miroshnichenko Email & Phone Number

Russia

Moscow, Russia

Tinkoff, one of the world’s largest and most profitable independent digital banks, is part of London-listed TCS Group Holding PLC, Russia’s digital provider of financial and lifestyle services.The Koshelek App, a part of TCS Group Holding PLC, replaces a traditional wallet full of plastic cards and makes shopping more convenient and efficient. The mission of The Koshelek App is to rid the world of plastic cards. More than 15 million people already store their digitized cards in Koshelek… Show more Tinkoff, one of the world’s largest and most profitable independent digital banks, is part of London-listed TCS Group Holding PLC, Russia’s digital provider of financial and lifestyle services.The Koshelek App, a part of TCS Group Holding PLC, replaces a traditional wallet full of plastic cards and makes shopping more convenient and efficient. The mission of The Koshelek App is to rid the world of plastic cards. More than 15 million people already store their digitized cards in Koshelek App.- Achieved a 15x increase in revenue for the CPA stream at Koshelek App through innovative advertising approaches.- Enhanced the conversion rate from tap to purchase by 200%, optimized user journey.- Directed and managed a cross-functional product team to conceptualize, develop, and launch new advertising products including in-app promo and video ads, resulting in +25% growth in revenue.- Established and nurtured a high-performing and cost-effective product team of 12 members, fostering a positive work culture and maximizing productivity. Show less

Moscow, Russian Federation

One of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.- Acquired 4M users within 2 years, raised the monthly website traffic by 900% (the most visited P&G-owned website)- Launched new features: scan receipts in real time and upload QR-codes from saved photos (+1000% receipts uploaded per day)- Managed a… Show more One of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.- Acquired 4M users within 2 years, raised the monthly website traffic by 900% (the most visited P&G-owned website)- Launched new features: scan receipts in real time and upload QR-codes from saved photos (+1000% receipts uploaded per day)- Managed a multi-functional team of 10+ people (developers, designers, customer sup-port) and created a set of KPIs to measure their performance- Managed a series of user interviews and led the redesign of the ‘My account’ page- Launched National ‘Royal Cashback’ marketing campaign with celebrities and a New Year Gifting campaign (TVc, Social & CPA) across retailers to acquire 1M new users- Managed a monthly budget of >30M RUR (cashback & media) with the lowest cost per active user across all P&G geographies Show less

Moscow, Russian Federation

St Petersburg City, Russia

Founded the design company, made >40 B2B product presentations for entrepreneurs• Developed a digital marketing strategy (website, SMM, Bloggers, E-mail marketing), resulting in 50% share of total orders coming from digital sources• Hired, managed and trained 3 designers that reduced time to production by 50%• Held 7 design workshops for entrepreneurs (more than 160 participants)

Russian Federation

B2B Sales to universities at a higher education marketing agency and consulting plat-form for students. I assisted universities in promoting their academic programs in Russia, CIS countries and Central Asia using digital advertising tools. • Established contacts with 500+ international universities • Made product presentations for 20 future clients (call-to-presentation conversion 7%)• Achieved 100% of sales targets and signed contracts with 4 foreign universities

Russian Federation

- Worked out a marketing plan for the company- Designed marketing materials- Gathered information about the market and analyzed it

Bachelor'S Degree, Marketing, 4.5/5

Bachelor'S Degree, Business Administration And Management, General

Courses: Data Management Tools (Advanced Excel and Access), Marketing in the new Era, Digital Transformation, Operations Management.