Anna Choi Email & Phone Number

Sri Lanka

Kuala Lumpur

Manage the Airlines' operations at Kuala Lumpur, Penang and East Malaysia. Assume overall responsibilities of all functions including passenger sales, cargo sales and operations, airport operations, marketing and public relations, finance and personnel.

Sri Lanka

- Oversee passenger sales, cargo sales, reservation & ticketing, airport operation, marketing, public relations, finance and personnel/ Administration functions in Sri Lanka and Maldives. - Launch Maldives in October 2013, ensure proper Aviation, Government , Employment and Regulatory compliance, and engage with service providers for service level agreement discussion.- Launch daily direct non-stop Colombo-Hong Kong flight from October 2015. - Manage the change over at Sri Lanka to Cathay Pacific self handling since January 2016 from previous General Sales Agent operation mode.- Manage the project of staff recruitment and town office move successfully in 6 months.

Sabah

- Oversee passenger sales, cargo sales, reservation & ticketing, Airport operation, marketing, public relations, finance and personnel/ administration functions in Sabah.- Launch daily Kota Kinabalu - Hong Kong flight from 5 flight per week.- Manage Town Office move in 6 months.

Hong Kong

- Improve the documentation of all HKIA department to comply with corporate quality requirement.- Introduce the concept of Quality Control at HKIA.- Implement regular Quality Control to support operational integrity and safety outcome.

Hong Kong International Airport, Hong Kong

- Manage product development and continuous improvement projects.- Project lead the New Rostering System, First Class Podium expansion, QIKCHECK revamp and represent HKIA department in various company-wide projects such as PSS, CRM etc. - Co-ordinate the planning and implementation of new check-in channels and Simplify Passenger Travel (SPT) initiatives. - Manage the implementation of Online Check In, Self Check in Kiosk, Common Use Self Service Kiosk at Hong Kong International Airport. - Lead a team responsible to manage findings of all customer feedbacks, translate findings and feedback to meaningful learnings, and conduct sharing with front line staff.- Analyse regular research findings, provide insight for helping departments to make improvement.- Improve Cathay Pacific at Hong Kong's readiness for crisis handling and disruption handling.

Hong Kong

- Represent HKIA department to participate in the business study, planning and implementation of key Business-to-employee (B2E) and Business-to-customer (B2C) projects. Manage the roll out of various projects, eARS (electronic Airport Reporting System), CRM initiatives, RUBIC (selection of new Reservation & Departure Control system), Inflight communication etc. - Represent HKIA department in the Corporate Crisis Improvement project to improve the overall readiness for crisis handling. - Manage the preparation of all ground work to support the development of various continuous improvement projects, such as Baggage Services Review, RTF/CTF Capacity Study, Aircraft Pairing etc.- Provide support in resources requirement forecast, application of statistics and Operational Research.

Hong Kong

-Manage Cathay Pacific Lounge - The Wing's level 7 refurbishment project, and building of The Wing Level 6 lounges. Monitor project budget spending and project schedule. - Manage various external service providers , contractors, designers, Hong Kong Airport Authority counterparts and internal Cathay Pacific departments to ensure collaboration and project smoothness.

Hong Kong

-Set up Cathay Pacific operation at the two In-Town-Check-In locations at Hong Kong and Kowloon.- Plan resources, equipment, procedures, logistics at the two remote site. - Collaborate with external organisations and interact with internal departments to conclude policy, procedures and guidelines.

Hong Kong

-Lead a team of customer services staff to handle the airside operation of customer airlines handled by Cathay Pacific. - Monitor the service delivery to customers, ensure service standards and procedures met with the requirements of each different airline. - Enable frontline staff with coaching, briefing, skills and information to perform their duty.

Hong Kong

- Lead a tem of staff responsible for manpower resources planning, rostering and deployment. -Manage the change over , develop and implement computerized system MPSS (Manpower Planning and Scheduling System) to replace manual method.