Anna Chow

Anna Chow Email and Phone Number

Ecommerce Leader at Lenovo @ Lenovo
Anna Chow's Location
Hong Kong SAR, United States
Anna Chow's Contact Details

Anna Chow personal email

n/a

Anna Chow phone numbers

About Anna Chow

A very passionate and highly creative professional with a strong business and analytical mind. More than 20 years of experience in BtoB and BtoC at Consumer Electronics & Lifestyle market. Well-rounded business leader focusing on P&L management, digital marketing, digital product management, category management, marketing communication, branding and retail management. Strong instincts in market trend and customer demand which turn into go to market strategy for different market segments in the retail and ecommerce space.

Anna Chow's Current Company Details
Lenovo

Lenovo

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Ecommerce Leader at Lenovo
Anna Chow Work Experience Details
  • Lenovo
    Digital Marketing Director, Central Asia Pacific
    Lenovo Jan 2022 - Present
    Morrisville, Nc, Us
    Responsible for defining digital and ecommerce strategies and roadmap to drive the ecommerce growth for Central Asia Pacific RegionDevelop and drive strategy around B2B and Students segment to optimize the traffic and increase conversion.
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  • Lenovo
    Ecommerce Leader
    Lenovo Jul 2019 - Dec 2021
    Morrisville, Nc, Us
    Head the eCommerce business and flagship store with P&L responsibility and manage the SMB online platform for Asia Pacific. Responsible for driving business performance, Go-To-Market Strategy, Operations, Merchandising, Digital Marketing, lead generation activities and Omni channel experience.
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  • Microsoft
    Ecommerce And Retail Sales Director
    Microsoft Jul 2016 - Jun 2019
    Redmond, Washington, Us
    Provide sales leadership and develop channel strategy that optimize revenues, investments and profitability for Microsoft consumer products. Build partner ecosystem with Distributors, Retail Channels, Microsoft Online Store to ensure assortment of consumer devices aligned with company objectives, software and services, thru partner marketing, migration to Digital Distribution and be a trusted advisor for digital transformation.
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  • Microsoft Corporation
    Head Of Marketing: Retail And Consumer Products
    Microsoft Corporation Jan 2004 - Jun 2015
    Redmond, Washington, Us
    Driving the Microsoft gaming and wearable devices business managing P&L and all aspects of the business including product management, marketing communication, branding and retail management. Driving go to market strategy for different customer segments ranging from gadget lovers, entertainment enthusiasts, family / kids to hardcore gamers. Initiate different marketing tactics to grow Xbox Live (online service) subscribers, drive existing members’ renewal and minimize the churn impact. Drive entertainment contents on Xbox Live platform as part of the platform ecosystem. Also manage other Microsoft consumer products including PC accessories and Office for Mac business for retail as well.
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  • Microsoft Corporation
    Product Marketing Manager For Sql Server
    Microsoft Corporation Jun 2001 - Jan 2004
    Redmond, Washington, Us
    Development and implementation of marketing and sales programs that create new business opportunities drive market share and revenue for Microsoft .NET servers, namely SQL server and BizTalk server.Identifying broad trends, customer segments, and market opportunities; develop product positioning and messaging that stands up to competitors.Driving consumer generation activities to generate the prospects and work on the process to ensure leads is tracked and followed up. Keep track of competitors’ activities and prepare quarterly competitor analyze report.Manage business development activities and relationships with partners.Serve as key product evangelist, both internal and external.
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  • Microsoft Corporation
    Channel Marketing And Training / Certification Manager
    Microsoft Corporation Oct 1998 - Jun 2001
    Redmond, Washington, Us
    Responsible for the business planning, the development and implementation of marketing programs for the Microsoft certified channels. In addition, I am also responsible for planning and implementing training & certification programs for Microsoft
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Anna Chow Skills

Product Management Product Marketing Strategic Partnerships Go To Market Strategy Strategic Planning Marketing Management Cross Functional Team Leadership Digital Marketing Business Strategy Marketing Strategy Channel Partners Demand Generation Enterprise Software Project Planning Project Management Cost Management

Anna Chow Education Details

  • The Chinese University Of Hong Kong
    The Chinese University Of Hong Kong
    And Related Programs

Frequently Asked Questions about Anna Chow

What company does Anna Chow work for?

Anna Chow works for Lenovo

What is Anna Chow's role at the current company?

Anna Chow's current role is Ecommerce Leader at Lenovo.

What is Anna Chow's email address?

Anna Chow's email address is an****@****oft.com

What is Anna Chow's direct phone number?

Anna Chow's direct phone number is (800) 867*****

What schools did Anna Chow attend?

Anna Chow attended The Chinese University Of Hong Kong.

What skills is Anna Chow known for?

Anna Chow has skills like Product Management, Product Marketing, Strategic Partnerships, Go To Market Strategy, Strategic Planning, Marketing Management, Cross Functional Team Leadership, Digital Marketing, Business Strategy, Marketing Strategy, Channel Partners, Demand Generation.

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