Anna Claire Stevens Email & Phone Number

Shreveport, Louisiana, United States

Responsible for developing and managing integrated go-to-market strategiesIncreased lead generation through paid advertising, trade events and website by 62% YoY Nurtured leads and increase engagement through email campaigns resulting in a 72% increase in open rate and 35% increase in click rate QoQManage all communication strategies for internal and external initiatives including new product launches and acquisitionsWorked with external agency to increase PR impressions by 182% YoY and earn coverage among top-tier media outlets such as CNBC, CNN, Forbes, Reuters and FortuneOversee new creative directions to differentiate AFS in the marketplaceOversee and guide the direction for all content marketing including biogs, press releases, webinars, infographics, white papers and case studies to support and strengthen the AFS value proposition Managed online/digital/social media initiatives to improve SEO/SEM 3.52% YoY in website sessions Manage communication and promotion of quarterly research reports through PR, webinars, email and trade advertising

Shreveport, Louisiana

Rebuilt the brand marketing strategy, concepting awareness and lead generation strategiesManaged a complete brand refresh including brand messaging and graphic standards to ensure a consistent and cohesive story Worked with business unit leaders to restructure product lines, identifying value propositions, target markets and verticals and related case study development for a clearer and stronger go-to-market strategyLead the project for the development of a new website from budgeting, timeline, establishing goals, wireframe design, ensuring brand consistency, keyword strategy, execution and post launch monitoring which resulted in a 12% YoY increase in traffic after the first yearDeveloped a complete library of new sales collateral and marketing materials

Shreveport, Louisiana

Worked with all internal departments including media, design and data, to develop proposals with customized marketing strategies for new business acquisitionCalculated financial results of current clients based on the correlation between direct marketing and return on investmentManaged Account Coordinators during media and creative projects to ensure completion and success after implementation Ensured end-to-end execution of marketing strategies and deliverables for more than 10 accounts

Shreveport, Louisiana Area

Analyzed challenges and goals of clients to develop marketing strategies that increased customer acquisition and retention resulting in a 24% growth in salesActed as project management lead on new commercial shoots, website development and ad campaigns for retail clientsWorked with the media department to develop and place traditional and digital media campaigns Managed the creative execution of all projects including print, television, radio, digital and web

Shreveport, Louisiana Area

Maintained client communication and facilitated new job requests from start to finish.Provided information about the goals of the client to the marketing team and creative department to develop the most successful forms of print, television, radio and online ad campaigns.Worked with the media department for placement of traditional and digital media.Created and sent press releases to various media outlets.Maintained social media sites for clients and researched new ways of engagement for client to customer relations through online sources.Prepared agendas and document discussion points for client meetings and conference calls.

Shreveport, Louisiana Area

- Managed day to day operations within the company including office filing systems, monthly postage reports, arranging for repairs and maintaining inventory levels in both the Shreveport, LA and Tyler, TX offices.- Redesigned the company newsletter and updated it on a monthly basis.- Coordinated tasks as needed for Account Service including financial reporting, market research, and organization of logistical needs for commercial shoots.

Shreveport, Louisiana Area

- Maintained company website and other social media sites for startup air show performer, Kevin Coleman.- Photographed and videoed air shows to create promotional products and web content.- Arranged media interviews and supplied news outlets with photos and B-roll content for pre-show advertisements.- Managed office and logistical needs between and during air shows as well as in the off season.

Shreveport, Louisiana Area

- Organized logistical needs for both private and corporate pilots and passengers including fuel orders, plane rentals, flight instruction reservations, and hotel reservations.- Maintained company QuickBooks account.

Shreveport, Louisiana Area

- Managed day to day operations in front offices of Sharon and Haughton, LA offices.- Maintained company billing system.