Anna Clapis Fidalgo Email & Phone Number

Dublin, County Dublin, Ireland

● Responsible for customer communication via Google Reviews, Facebook, and Instagram, including promptly responding to customers and maintaining our online presence.● Formulate creative briefs and oversee layout development for marketing materials and brochures● Design and execute email campaigns using Mailchimp.● Support HR by aiding in the creation of materials, including internal communication, employee guides, onboarding, and hiring process documents.● Copywriting for brochures, marketing collateral, and website articles.Customer Care:● Maintained professional and timely communication with customers via calls, emails, and queries.● Managed refund requests in line with company procedures.● Addressed service issues by understanding customer complaints, finding solutions, and escalating when needed.● Developed strong relationships with customers, contributing to positive brand perception.● Monitor and analyse weekly key performance indicators (KPIs)

Dublin, County Dublin, Ireland

• Successfully handle high volume inbound & outbound calls, emails, and web chats in an effective and efficient manner. • Convert inbound calls to customers of our client and proactively build pipelines and complete the relevant outbound calls to secure the sale and identify potential future sales. • Handle customer issues and complaints in a manner that is empathetic, sensitive, and confident. • Work within a team to meet and exceed individual/team performance.

Brazil

Avon Cosmetics is a global beauty and personal care company with more than 130 years. Avon supports 6 million Avon Beauty Representatives in over 100 countries.Main Achievement: I contributed to the company's significant accomplishment of 177% growth in online sales through targeted actions in the most famous Brazilian reality show (BBB - Big Brother Brazil).• Accountable for planning, developing and executing sales campaigns for the Makeup Category, the key category of the company, considering product strategy, promotional events, storytelling, product flow, and prices.• Ensured the development of sustainable campaigns in line with the company's strategy, growing and managing the main KPIs: Gross Profit, Gross Sales, Units, and Margin.• Created a strategic plan to launch new products, elaborated the commercial proposal, and collaborated with ideas for product activation.• Worked with cross-functional teams, ensuring the delivery of the campaign: creative team, layout development, billing, digital team, and communication.• Developed and executed the annual brand plan.• Responsible for data analysis, reporting the results of campaigns, products, customer behaviours and buying preferences, seeking to understand what actions were or were not effective.• Selected to be part of the BBB Squad (Big Brother Brazil) for 2 consecutive years, being responsible for the activation and direction of offers to the final consumer.

Brazil

Agency Cuattro Trade Marketing (on-site for Sony Mobile Company) Main Achievement: Implemented new marketing strategies and ideas, which led to a significant improvement in sales performance.• Managed a team of 60 people, including assistants, promoters, and supervisors, located across different regions of Brazil.• Ensured all team members were performing to their best ability, provided feedback, and hired new talent when required.• Responsible for the development of activations and incentives and monitored the production and shipment of materials to the point of sale.• Developed sales reports and roadmaps for promoters and their supervisors.• Responsible for the implementation of improvements and new campaign ideas for selling the product.• Presented weekly reports and results, provided feedback, and discussed necessary actions moving forward.

Brazil

Eurobike is the largest premium car dealership in Brazil, representing the most desired brands in the world: Audi, BMW, Jaguar, Land Rover, MINI, Porsche, Triumph, BMW Motos and Volvo.Main Achievement: I worked to achieve significant milestones, including securing second place in the world ranking of BMW Motorcycle Sales during the second store year of operations.• Controlled and defined marketing actions and go-to-market strategy, and analysed industry trends and competition.• Monitored the results of advertising campaigns using Salesforce, made the necessary changes, and implemented improvements to expand the business and reach the established goals.• Planned and monitored the execution of advertising campaigns, lead generation, and customer retention.• Defined brand messaging to the target audience and appropriated media channels to obtain a return on sales of the company's products.• Managed end-to-end events for the products launch, new stores opening and test drives focused on user experience and brand loyalty• Responsible for managing online campaigns and media planning, worked closely with the Web Agency to execute effective sponsored links, social network, and email marketing strategies• Managed marketing budget and KPIs.

Brazil

• Supported in the planning of marketing actions and events • Responsible for researching and contacting suppliers • Supported in controlling the deadlines of the team for the creation and publication of advertisements

Brazil

• Guided customers about products and services, provided information, registered new leads, and directed them to the sales team.• Supported the elaboration of the training material for customers and monitored the needs during the actual training.

Master’S, Marketing And Commercial Management

Bachelor’S Degree, Advertising And Marketing