Anna Clarke Email & Phone Number

Munich, By, De

Munich Area, Germany

Strategic business planningOrganisational developmentDeveloping new corporate and brand identitiesStrategic and operative marketing planningCross-functional project leads

Munich Area, Germany

Product Management and go-to-market planning for new software products• Exploring new business opportunities•Developing new corporate and brand identities• Strategic and operative marketing planning• Cross-functional project leads

Stockholm, Sweden

Planning and execution of all marketing activities in Western Europe and the Americas•Managing global projects•Steering and managing brand, event and design agencies

Watford, United Kingdom

Responsible for communications activities for UK hotels outside London as well as for social media and online PR across Europe•Handling media enquiries and collating media coverage from across Europe•Managing proactive PR activities, i.e. writing press releases, competitions and surveys•Managing the approval processes for press releases and other communication material across the European region•Managing internal communications across Europe

London, United Kingdom

Planning tactical promotions via traditional &online Marketing tools•Exploring PR opportunities, liaise with regional Communications team•Maintenance & improvement of hotel’s presence on Brand Websites &other communication channels/3rd party websites (rooms & C&E)•Ensuring hotel’s merchandising/collateral is up-to-date, commercially driven & follows brand standards•Budget accountability for hotel’s Marketing spend•People management: responsible for one marketing intern

Brussels Area, Belgium And Watford, United Kingdom

Hilton Hotels Corporation: ‘Elevator’ Commercial Operations – Fast Track Graduate Management Programme09/2008 – 01/2009 Hilton International Operations Centre, Watford, UK: Elevator placement in Marketing (Brand and Product Marketing Integration); responsibilities:•Project management: launch (North and South America) and re-launch (rest of the world) of Hilton’s brand culture Esprit•Project management: Team member awareness campaign for the brand standards website•Brand standards website development and quality control01/2008 – 08/2008 Hilton International Operations Centre, Watford, UK: Elevator placement in Revenue; responsibilities:•Project management and development of a Revenue Opportunity Model, incl. extensive forecast analysis•Reporting on the performance of the Yield System IDeaS V5i09/2007 – 01/2008 Hilton Brussels, Brussels, Belgium: Elevator hotel placement; departments:•Front Office, Sales, Conference & Events Sales, Marketing, Reservations (replacing the Reservations Supervisor) & project work

Munich, Germany

Editing images for press releases & responding to journalist requests

Salzburg, Austria

Daily press clippings, press website maintenance and quality control•Assistance with press conferences and interviews with artists

Munich Area, Germany

Creating innovative concepts for customized TV sponsoring of shows•Liaising with b2c brands/companies as potential TV sponsors

Munich Area, Germany

Editing daily press reviews•Writing press releases and articles for employee magazines

Magister Artium, Communication Science & Media Research, Business Studies, Intercultural Communications

Activities and Societies: Member (now alumna) of the students’ marketing association MTP – Marketing between Theory and Practice 10/2005 –.

Language Degree, Italian

Associate, Business Studies

Abitur, General

Grades: 1.2