Anna Coffey Email & Phone Number

New York, NY, US

New York, NY, US

- Develop and execute digital campaign strategies for a range of consumer lifestyle clients including but not limited to Eventbrite, Beyond Yoga, DoorDash, Bose, GE Lighting, Northwestern Mutual, Each & Every and more- Execute and manage influencer campaigns from start to finish from casting, to negotiations and contracting, to content approvals and.

Des Moines, IA, US

• Supported President of Beauty, Group Sales VPs and account directors in integrated ad sales for our Johnson & Johnson, Colgate, P&G, and Kimberly Clark clients by coordinating executive meetings, hosting client events.
• Created presentations and one-sheets for client meetings; compiled competitive analytic reports and data, researched brand detail and client history; managed database and spreadsheets of past and future advertisements.
• Brainstormed client events to promote brand awareness among our titles as well as educate clients on beauty trends and their consumer impact; worked with The Foundry, beauty editors and creative teams to plan and.
• Tracked sales requests from clients and provided requested data; updating sales opportunities in internal sales database (Salesforce)

New York, NY, US

• Collaborated with clients, agencies, internal production, and internal creative teams to ensure print ads had proper positioning, rates, and editorial adjacencies across Time Inc. titles
• Supported President of Beauty, Group Sales VPs and account directors in integrated ad sales for our Johnson & Johnson, Colgate, and Kimberly Clark clients by coordinating executive meetings, hosting client events.
• Hosted weekly beauty team meetings showcasing the opportunities for advertising in each magazine and/or digital platform; gathered presenters internally and put together presentations and agendas
• Created presentations and one-sheets for client meetings; compiled competitive analytic reports and data, researched brand detail and client history; managed databases and spreadsheets of past and future advertisements.
• Brainstormed client events to promote brand awareness among our titles as well as educate clients on beauty trends and their consumer impact; worked with The Foundry, beauty editors and creative teams to plan and.
• Tracked sales requests from clients and provide requested data; updated sales opportunities in internal sales database (Salesforce); processed and finalized insertion orders within Time Inc.

University Park, PA, US

• Drove recruitment for two of Penn State’s job fairs: JobExpo.COMM and “Success in the City”
• Designed key components used to recruitment and promotional materials distributed prior to each event such as mailers, e-invitations and postcards
• Created program cover design piece and content within each program for each event

New York, NY - New York, US

• Aid in the planning and orchestration of events on campus by creating and distributing promotional materials as well as collaborating with on-campus organizations
• Develop blog posts and news articles building upon my writing and graphic design skills
• Assist in creating new on-campus events – GEW Week, Forensic Science Open House and Stress Buster Event

Boston, MA, US

• Marketed and promoted the international mobile phone and technology provider to create brand awareness on campus – including the AXON mobile phone and the SPro projector
• Created on-campus events, presentations, accumulated emails, and utilized social media to expand clientele
• Provided outreach to on-campus organizations for potential sponsorships
• Semester-long challenge winner for most creative event hosted

Indianapolis, Indiana, US

• Planned and coordinated the first event for new members of Alpha Chi Omega, pledge class of Fall 2016 – created overall theme, assembled gift bags and rented a room
• Designed and ordered original merchandise for the chapter

Indianapolis, Indiana, US

• Led recruitment, social media and marketing activities for local chapter including upgrading the Tumblr, Facebook, Instagram, Twitter, and Wix pages and created a YouTube channel
• Updated all websites and chapter rosters with nationals, set and kept important dates in the sorority calendar, took and sent minutes, and managed attendance
• Designed original merchandise year round for purchase nationally by Alpha Chi Omega members – worked with companies 224Apparel, Comfort Colors, and Social Life
• Planned and coordinated an event with Cosmo and Clinique – included photo contest

Indianapolis, Indiana, US

• Collaborated with homecoming partner to ensure the ability to actively participate in all Homecoming events and parade
• Attended Homecoming meetings and organized Homecoming float and events

Indianapolis, Indiana, US

Attended Panhellenic meetings regarding bylaws and selection of new sororities.

Indianapolis, Indiana, US

Coordinated a table for the 2014 Greek Involvement Fair to recruit potential new members. Promoted the sorority by informing students of the chapter - recruited 60 new members.

New York, NY, US

• Learned to communicate effectively and professionally in order to network and gain media coverage for clients including Tom Gore Vineyards, Riedel, Moet & Chandon, Meiomi and others.
• Developed pitches, creative mailers, and conducted outreach with media successfully landing two placements for our client, Tom Gore Vineyards o https://rockinredblog.com/2016/08/08/tom-gore-wine-a-farmers-tale/ o.
• Helped set up, run, and conclude events for clients with goal of securing coverage and building key relationships
• Learned essential reporting, research, and mailing tools including Photoshop, Cision, The CBI Wire, Unishippers, and SuccessExpress

State College, PA, US

Promote the well-known tutoring business and pass out flyers to expand clientele

University Park, PA, US

• Attended weekly meetings – ran info and lost-and-found booths during THON 2016
• Elected graphic design chair – designed original merchandise for purchase within committee

University Park, PA, US

Launched new organization by recruiting new members and assisted in creating two new on-campus events featuring guest speakers

Wyckoff, New Jersey, US

Worked as a swim instructor at Camp Wydaca at the Wyckoff Family YMCA for three summers.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Diploma