• Manage a portfolio of 100 accounts as part of a pilot for a new brand awareness product offering.• Act as a direct partner to the client in execution of their brand awareness vision and drive product direction based on client feedback.• Work with Creative team to establish social & display brand.

• Oversaw a social team that managed $540,000 in paid social advertising per year.• Created and executed social media marketing plans for a national client that resulted in an 88% increase in Instagram followers in one year through a strategy of organic content, paid advertising, custom campaigns, and utilizing UGC. • Strategized marketing plans for 8 unique campaigns aimed at increasing brand awareness and engagement that resulted in 16,000 user submissions.• Managed a Social Media team of 4 members, lead employee performance reviews, team meetings, and quarterly client performance reviews.• Conducted pilot digital product studies & strategized with case studies & engagement tests.• Collaborated with cross-functional partners to better analyze the effectiveness of digital marketing products and services. • Analyzed monthly reporting across digital products. Other positions held:• Digital Marketing Coordinator (March 2015 - December 2015)• Digital Marketing Specialist (January 2016 - January 2017)• Lead Digital Marketing Specialist (February 2017 - December 2017)• Sr Social Media Strategist (January 2018 - February 2019)

• Created & managed social media accounts for the corporate office and a portfolio of 55 apartment communities that we manage. • Monitored online reputation, created brochures and marketing materials, and designed print advertisements for the local newspaper. • Create & maintain websites for the 55 properties, photographed local communities, and constructed marketing plans for growth. • Wrote press releases for the corporate office and created the quarterly newsletter. • Assisted in online company training support.

• Managed all social media accounts, created email campaigns, conducted website editing, and created flyers, brochures and other marketing materials for conventions. • Worked with Google AdWords and Facebook Ads to increase website traffic.

• Created & managed social media accounts, wrote press releases for local and statewide law magazines, and created a new website for the firm.

I worked as a temporary assistant at CBRE Memphis Multifamily. Duties included: • Basic office work (filing, faxing, e-mail correspondence, etc.). • Edited portions of the marketing packages via InDesign & completed binding of the finished product. • Wrote press releases.

Interned part time for GeoStar Technologies, a geotextile company in Memphis, TN. I created their Facebook & Twitter accounts, created e-mail blasts, and updated their website.

Managed the Circa Restaurant & Bar None Restaurant Facebook & Twitter accounts, created e-mail campaigns, and updated their websites.