- Operate a part-time floral company practicing sustainable arrangement from my sailboat.- Edelman PR preferred floral vendor fulfilling large-scale activations for Dove, Vaseline, Kate Somerville, and more.- Responsible for all execution including brand development, eCommerce site implementation, product photography, organic content, and new business development.

- Executed strategy, design, and forecasting for the U.S. weekly subscription product. - Art Direction for U.S. photography and set production.- Improved Margins by a weekly average of 33% through supplier price vetting and competitive research.- Developed a Margin Planner workbook tool - Lead operational transition to in-house procurement, processing, and packing.- Established QC reporting practices in Looker resulting in 83% reduced customer reported errors.

- Lead floral strategy & design across eCommerce & Retail. Owned Valentine’s Day, Spring, and Summer Collections 2022.- Managed freelance Creative Services for product and lifestyle photoshoots.- Tracked P&L trends to make informed design decisions based on profitability and past performance.- Drove incremental revenue by optimizing design criteria across 3 existing size offerings. - Developed new supplier relationships while managing existing vendors — negotiated unit economics with multiple farms.