Anna Connell Email & Phone Number

Renton, Wa, Us

• Lead the development and execution of specific objectives and business plans to grow the business unit• Promote product offerings to customers to enhance sales market presence• Communicate scope of offering, branding, distribution and pricing strategies for each market and manage other elements of new and existing global product programs.• Manage close, collaborative supplier relationships• Collaborate in developing creative, key marketing support elements

Bellevue, Washington, Us

Responsible for managing the marketing department and leading strategic marketing initiatives for the PACCAR Leasing Division.

Bellevue, Washington, Us

Responsible for development and implementation of marketing strategy to improve brand awareness and utilization of PacLease Customized Solutions product offerings. Manage Marketing Specialist.

Lake Forest, California, Us

Responsible for Motorola brand evangelism across territory spanning Bellingham to Olympia, Washington—serving as the “Ear of the Customer”, building brand equity and loyalty, and providing product training; cultivating relationships with store managers, sales managers and sales representatives to drive product line recommendation rates. Works with some of the company’s most strategically-critical accounts, including AT&T, Sprint and Verizon, as well as “Big Box” retailers Costco and Best Buy. • As an Authorized Motorola Trainer, sets-up, coordinates and conducts trainings for retail associates and managers at all levels, customizing content per the audience. Delivers high level product and sales trainings as needed covering features, benefits and competitive advantage. • Conducts consumer and sales associate-facing product demonstrations to further build brand awareness. • Manages territory via IC portal system; captures and reports key data on current market position of products, and analyzes and assesses effectiveness of marketing campaigns.

Irving, Texas, Us

Managed client B2B relationships as part of collective effort to drive Parts and Service sales. Owned annual district budget. Responsible for overseeing a profitable district parts business by establishing liaison between B2B accounts spanning into five north west states including Alaska. Managed sales variance and travel expense budgets. • Entrusted to serve as district-level peer mentor based on excellent results over five years with Parts and Service organization. • Coordinated dealer/vendor product support, new product introductions, effective sales strategy and product/brand awareness trainings for beginner and advanced parts personnel. • Partnered in leading orchestration of annual state government bid award for five consecutive years, and exceeding a million dollars in total value. Brought Parts and Product Marketing, Engineering, Packaging, Logistics and other company and dealer stakeholders together to ensure order could be fulfilled. Completed competitive analysis and helped negotiate pricing and discounts. • Led team in development of Annual Percent-of-Parts Sales-Caterpillar (POPS-C) growth plans for Parts market based on corporate and dealer KPIs, then delivered presentation to internal Caterpillar and dealer stakeholders to obtain buy-in for execution. • Spearheaded development of (and led) a cross-functional pilot team to integrate new business units and product lines through the partner dealer vendor product opportunity tracking system implementation. Initiative was highly successful and culminated in a Dealer Implementation Guide Best Practice for North America. • Managed dealer parts order data; created monthly reporting system for Seattle district field and Corporate HQ. Presented data to regional management, senior dealership management, and executive leadership.

Irving, Texas, Us

Responsible for supporting Parts and Service sales at the Corporate, Dealer, Customer, Local and Global levels—organizing and coordinating meetings, events, and sales trainings, and managing print and digital communications, sales and marketing collateral. • Liaised with senior marketing consultants to collaborate on marketing campaign development for Caterpillar parts product lines. • Primary organizer of North and South American Product Support Field Representative training week. Coordinated curriculum approval by regional management. Compiled schedules, secured presenters, organized event logistics, housing and meal planning, and developed case study modules. • Developed newsletter for North American CRM team providing information on new Dealer Business System (DBS) Integration software; distributed quarterly through email. Enlisted specialists to write feature articles.• Employed Six Sigma/LEAN principles to analyze effectiveness of Exchange Inventory Seed Program, assessing existing incentives and variables. Determined need for more effective logistical tracking. Collaborated with Field reps to ultimately establish new program parameters. • Created company’s first District Territory Transition Roadmap Guidebook, assembling training content for North American/Canadian Field reps adopted by the company as a worldwide Best Practice.

Master Of Business Administration - Mba, Strategic Management/ Analytics

B.S., Marketing