Anna Coreno, Msha Email & Phone Number

Birmingham, Al, Us

Birmingham, Al, Us

Bloomfield, Ct, Us

Bloomfield, Ct, Us

Bloomfield, Ct, Us

Birmingham, Alabama, Us

Birmingham, Alabama, Us

Birmingham, Alabama, Us

Birmingham, Al, Us

• Manages strategic marketing plan and marketing budget for development of department in all mediums- print, website, social media, media outlets, intranet and public relations activities coordinating with UAB Creative and Marketing Services• Update and maintain Continuing Medical Education credits for 10 faculty members and applications for department’s internal CME events• Supervise all administrative functions of residency and fellowship program alongside Program Director to ensure compliance with ACGME; including preparing for site visits, running data systems, upholding guidelines and portfolios, Inservice exams, memberships, ACT documents and training for 15 residents• Manage 12 conference schedules with pathology, radiology, pediatric and gynecology departments• Coordinate two days of 30 resident interviews, 20 medical school student rotations, resident contracts, ABU recertifications, endourology and international fellows• Ensure Department maintains accreditation for residency program• Serve as departmental liaison on annual CME symposium• Create quarterly and annual reports for graduate medical education

• Created physician liaison program, including marketing materials, coordinating physician functions, and beginning workman’s compensation program• Selling hospital to ophthalmologists, optometrists, and emergency departments to entire state to increase referrals• Promoting hospital through social media outlets, media relations, and visiting companies to increase awareness on eye safety• Working with the medical staff, their offices, and our hospital to ensure a smooth referral process by determining needs and establishing a course of action with all involved parties• Perform vision screenings at local companies to check their vision and spread information regarding our facility and what we offer the community• Coordinates with staff to help produce Insight, a medical biannual newsletter, and plan an annual clinical and research symposium• Attends American Academy of Ophthalmology, Association for Education and Rehabilitation, Alabama Optometric Association, and Alabama Resource Group local and state conventions and conferences

Boston, Ma, Us

Boehringer Ingelheim Pharmaceuticals, August 2010- present• Contracted to sell Micardis and Twynsta (blood pressure medications) to physicians in Birmingham Southeast territory• Launched Pradaxa (medication to reduce stroke risk in patients with nonvalvular atrial fibrillation), #1 in the region and zoneGraceway Pharmaceuticals, May 2010-August 2010• Sold Zyclara dermatology cream to physicians in Alabama, Mississippi, and Georgia• Temporary contract for maternity leave

Dallas, Texas, Us

• Recruited, developed and motivated 4 member sales team to achieve goal of $750,000, despite challenging economic times• Sold corporate sponsorships totaling at $231,000; while encouraging and managing companies to raise $539,000 internally• Enlisted the first Executive Leadership Team for the Birmingham Heart Walk by building relationships and creating urgent, specific needs• Planned successful CEO Event with record breaking attendance for local market• Conscripted 83 corporate participants, 48 being new (exceeding goal of 30), while retaining all previous participants• Developed marketing materials to support appointments and ensure employees are educated to maximum potential on wellness initiatives

Basking Ridge, Nj, Us

• Welchol, Benicar, Azor• Increased quarter to date ranking from 316 to 47; lead product ranking from 420 to 35; and lead product volume from -4.4 to 57.1• After 1 month in territory, led the region in prescriptions and market share with all three products• Organized various promotional events consisting of developing invitations, arranging out-of-town speakers, insuring doctor attendance, providing food, entertainment, and other necessities• Successfully launched Azor, into heavily competitive ARB marketplace• Without counterpart, steadily grew Benicar numbers until departure

• Promoted physical therapy services to orthopedic surgeons, family practice physicians, internal medicine physicians, and oral surgeons in Decatur, Athens, Hartselle, and Huntsville territories• Increased budgeted referrals in Hartselle territory by 184% in 6 months• Increased budgeted referrals in Athens territory by 139% in 3 months• Exceeded 100% of budgeted referrals 23 times in one year; obtaining an additional $150,000 for clinics• Sales Trainer• #1 Representative 2006• #1 Representative 1st quarter, 2007• Responsible for turning around relationships with orthopedic surgeons in Decatur territory• Designed company newsletters, invitations, articles in surrounding mediums, and awards to institute positive company image• Promoted company on local weekly television show presenting high school student with “Athlete of the Week” award• Planned events to create awareness at all Alabama High School Athletic Association programs around entire state

• While attending The University of Alabama as a full-time student, Implemented the Crimson White 110th Anniversary celebration including invitations, choosing and inducting alumni in Hall of Fame, alumni transportation and accommodations, reception with food, decorations, and speakers to celebrate alumni, and annual BBQ• Cultivated and maintained positive relations with alumni • Provided information to alumni through quarterly newsletter

B.A., Public Relations, Marketing

Executive Master Of Science, Healthcare Administration