Support the marketing teams in accelerating the Pixel business by executing holistic campaign measurement framework and driving incremental measurement- Executing multiple advanced analytics methodologies to assess and quantify brand marketing's long-term incremental impact on Google Pixel sales to fuel data-driven refinements in the media strategy.- Pioneering a longitudinal survey methodology that measures the incremental impact of ATL marketing campaigns, unlocking comprehensive campaign insights that have previously remained unexplored. - Driving the creation of an integrated reporting framework tailored for cultural and non-traditional marketing initiatives, offering regional and local teams a guide to enhance their strategic alignment and execution.

- Spearheaded an overhaul of the Marketing Mix Modeling (MMM) process, orchestrating data collection, cleaning, and validation. These efforts served as the cornerstone for informed decision-making in crafting the 2023 media plan.- Optimized data accessibility by centralizing historical creative testing and in-market performance data into a unified database. Built a automated dashboard, giving marketers the autonomy to access and leverage aggregated performance data.

Jan 2024 - Present: PM lead for Creator Studio for Music Shorts Creators- Driving strategy and execution to establish new pathways to Shorts Creation using MusicMarch - Dec 2023: PM on Music Understanding- Led the launch of a publicly accessible ​​Multi-Format Release Strategy Playbook that empowers artists and labels to maximize their music's reach within the dynamic YouTube ecosystem. - Launched several Shorts product features which empower fans to effortlessly discover and engage with artist content

- Collaborated with data science and engineering to develop a measurement capability that maps ad exposure to shifts in brand perception, establishing a direct link between over 3 billion ad impressions annually and tangible business ROI. - Created and managed a methodology for measuring incremental behavioral change resulting from ad exposure.- Managed longitudinal impact studies, executed exposed/control experiments, and applied advanced statistical models to quantify campaign impact of multi-million dollar campaigns. - Collaborated closely with engineering to pioneer the development of marketing's first real-time user engagement data pipeline.- Evaluated and reported on the marketing teams' quarterly OKRs, providing executive-level updates on organization-wide performance and aligning marketing efforts with overall business objectives.- Assumed responsibility for managing the Measurement Team's data access, storage, and retention plans, ensuring strict adherence to privacy compliance standards. - Conducted exploratory analysis of user behavior to discern emerging trends on the platform, furnishing vital insights that directly informed marketing creative and enabled us to stay ahead of industry shifts.

Summer internship extended through the school year- Analyzed media performance across categories, phases of the funnel, and DMAs to evaluate strategy shifts· Developed a measurement framework to analyze influencer campaigns from social engagement to site-side engagement and ROAS- Managed influencer campaigns each with a potential reach of 1M and average engagement rate of 3% and introduced the use of Instagram stories and link tracking - Created media performance dashboards for the marketing department to streamline analysis and reduce the number of data requests to the media team

- Developed a data-driven audience targeting strategy by creating Tableau dashboards using SQL that quickly identify the most engaged regions, languages, and interest groups historically and in real time- Improved Periscope’s Twitter performance by writing new voice and content guidelines, leading to a 1% increase in engagement rate and a weekly increase of 1,500 followers - Provided content partners with campaign performance metrics using SQL and BigQuery

- Produced collateral material for the Healthy Athletes program including but not limited to graphics, brochures, videos, social media plans and campaigns, and success stories highlighting the image of inspiration, joy, inclusivity, determination, and courageousness. - Analyzed SOMD's online presence using various analytical tools and generated weekly reports - Attended the Summer Games to gather stories from professionals, volunteers, families, and athletes about Healthy Athlete- Reviewed SOMD's social media platforms and offered feedback

Interned under Matt Stuart PT and completed 28 hours of observation and technical work each month, totaling over 200 hours over the course of the year. Responsibilities included updating patient charts, applying heat and ice, and observing manual therapy. Personal research conducted on the role of physical therapy in breast cancer rehabilitation was presented at the Johns Hopkins Applied Physics Lab.