Anna Czene Email & Phone Number

Redwood City, CA, US

Brisbane, California, US

Palo Alto, California, US

Austin, Texas, US

Oversee the corporate identity of Natera, lead the design and content management teams, manage public relations and marketing operations.

Brand strategy, clinical marketing, and marketing communications consulting services.

San Diego, CA, US

Defined roles and processes to support product development and commercialization efforts.

San Diego, CA, US

• Led corporate brand strategies and creative services team to achieve commercial objectives. Drove a unified go-to-market master brand strategy across all customer touch-points and strategic partnerships. Brand Strategy
• Created and rolled out new brand promise, brand architecture and corporate identity to support company expansion into new clinical and consumer markets.
• Drove customer-touchpoint evaluation to ensure optimal brand experience.
• Led naming improvements to make it easier for customers to find and evaluate products.
• Led packaging rebranding efforts to make it easier for customers to find stocked inventory.
• Established co-marketing terms with strategic partners to build equity for the Illumina brand.

Led brand strategy development initiative to define company's brand architecture and brand promise. Managed naming strategy for new product introductions.

Developed direct to consumer marketing campaign and messaging in support of t-slim insulin pump launch.

Waltham, MA, US

North Ryde, NSW, AU

Minneapolis, MN, US

Thousand Oaks, CA, US