Anna Day Email & Phone Number

London, Gb

• Capturing business requirements from business and channel owners. • Scheduling and prioritisation of CX improvements, working with PO• Forecast and roadmap creation and delivery • CX dashboard and backlog management. Weekly and monthly performance reporting. • Obtaining insights via utilising adobe and decibel reporting, tagging data, customer feedback, AB optimisation testing to propose improvements• Responsible for platform compliance. Approvals management for audit purposes.• Providing competitive content by working alongside SEO team to ensure up to date trends in key words search volumes

London, Gb

• Monitor customer journeys utilising tools such as Adobe Analytics, Tealeaf and other available customer metrics.• Supporting the collecting and documenting business requirements from business owners, helping scrum team to develop appropriate journeys and content.• Utilise customer testing sessions to build a greater understanding of customer responses.• Support the Proposition and Product Owners in informing improvements, enhancements and fixes to online journeys• Working with contact centres, to ensure quality and consistency, actioning where necessary to ensure seamless CX experience.• Evidence customer problems and fixes utilising quantitative data and qualitative evidence, with regular reports to Stakeholders.• Presenting insights and learnings to the wide group of stakeholders. • Act as customer SME in customer journey UX and design discussions.• Work closely with Marketing to understand the impact of campaigns and support efforts to increase trading outcomes.• Understanding risks, the strength of controls, customer outcomes and the quality of every day decisions, in line with the company values.

Manchester, Gb

• A busy role within a small team responsible for marketing a D2C investment platform• Conducts regular and ad-hoc competitor and social trends analysis for senior management • Performs on-going reviews of customer activity to determine areas for product improvement product• Analyses and reports on customer feedback, managing responses and flagging areas for improvement• Manages online investment content, updating and editing copy and loading content using the CMS system• Maintains product documentation, ensuring that it is accurate, clear, concise and engaging for customers• Manages the document sign off process to meet regulatory obligations• Works alongside the design team to develop brochures and banners for the website and print• Delivers customer analysis, including on-line surveys and focus groups• Manages customer feedback through developing and executing feedback campaigns. Prepares feedback reports and analysis and work closely with Customer Services team to manage the replies for customers.• Co-ordinates awards activity, managing the calendar of events, drafting and submitting entries for the awards, organising attendance at ceremonies and promoting awards won• Organised stands at the Master Investor and Retirement Money shows • Produces regular and ad hoc MI for the team

London, Gb

• Conducted a product strategy analysis to develop and manage Children Bonds • Designed, developed and updated marketing materials, website and intranet pages • Co-ordinated the development of letters, forms, leaflets and other outputs as part of a new product launch• Managed internal and external stakeholders to achieve deadlines• Authorised and managed Financial Promotion sign offs on behalf of the Product Team• Supported 3 Product Managers with delivery of their current projects• Mapped the customer journey and developed interactive chart for the product customer journey • Responded to product related Freedom Of Information (FOI) requests, managed customer letters and standard complaints • Co-ordinated the Product Manager team mailbox to ensure queries, sign offs, complaints and FOIs were appropriately assigned to the team • Seconded to work with Marketing Team to develop DM campaign for a new product• Nominated as an Information Asset Owner – responsible for addressing risks to ensure that information was appropriately available within the law for the public good• Volunteered for customer experience testing of existing marketing materials and website content

• Responsible for marketing materials (presentations, leaflets, briefs etc.) and ensuring they meet FSA requirements• Maintaining and updating the company website (working alongside external agencies)• Gathering and editing information for RFPs• Organizing company events• Maintaining Salesforce CRM database• General Marketing team support, including the setting up department and investor meetings• Planning, arranging logistics and preparing meeting minutes

London, Gb

Perform initial competitor research for the launch a new fashion brand into the Polish market.Conducted demographic analysis on target customer group and their consumption behaviours.Analysing customer profiles. Preparing the profiles of possible competitors. Performed and documented telephone interviews with experts in the industry. Reviewed with the AMR Management current market conditions and growth possibilities within that segment. Generate final report and present the findings to the Project Management Team for further analysis.

Bradford, England, Gb

Market research to launch competitive product into the polish market. Perform SWOT analysis against competitor banks & products. Creating a design of future credit cards. Carry out linguistic task on the polish documents.

Working close with a financial consultant. Contacted business by telephone and organized sales appointments.

Amsterdam, North Holland, Nl

Economics

Master'S Degree, Economics