Anna De La Torre Email & Phone Number

Santa Ana, California, United States

Newport Beach, California, United States

Twila True Collaborations is a brand incubator and e-commerce marketplace for trendsetting indie brands. We develop and launch the latest trending products and partner with today’s most influential talents. Responsible for skincare, body care, cosmetic, and lifestyle categories. Driving all aspects of brand and product development from concept to launch for celebrity and influencer personalities. Additionally, manage COGs for projects to ensure all products are delivered to talent’s desire while and on budget.• Launched lifestyle brand for celebrity in 90 days with 59 SKUs• Manage 8-10 projects concurrently with high attention to detail while working towards a fast-paced launch of 30-90 days• Launched Latinx color cosmetic brand and double forecasted sales goal of 6 months• Successfully launched 24 SKUs and 3 brands of men’s grooming, CBD skincare, and color cosmetic in 12 months• Launched first CBD skincare line for celebrity in the market in the Summer of 2019• Responsible for attending 3-4 trade shows annually to recommend trends to marketing team• Identified product attributes, performance targets, formula development, and ensure all BOMs arrive to designated locations on a timely manner• Develop product briefs and competitive analysis in different categories

Newport Beach, California, United States

Responsible for retail department. Drive all aspects of retail buying and management. Managed COG and payroll to ensure bottom line was met each quarter.• Effectively merchandised and managed 3 retail outlets, driving nearly $1MM annually in revenue• Task force developing and opening retail outlets at 3 luxury resorts• Direct management of 10 person staff, including staffing, payroll, and annual reviews• Responsible for attending 4 trade shows to buy merchandise for retail outlets

• Scheduled, organized, and supervised team throughout large conventions, peak seasons, and club member events• Financial responsibilities, invoice management, inventory, purchasing, and sales/budget goal fulfillment• Responsible for day to day merchandising, replenishment, and supervising of 3 retail outlets