Anna Dubrovskaia Email & Phone Number

Berlin, Germany

- Executing end-to-end multi-channel CRM campaigns (emails, push notifications, in-app messages, app inbox messages, SMS), encompassing segmentation, message creation, journey building and quality assurance- Monitoring campaign performance, proposing A/B tests upon identifying irregularities to iteratively enhance CRM campaigns, contributing to ongoing optimisation and effectiveness- Owning the creative briefing process, collaborating with various stakeholders, including Strategy, Brand and Analytics teams

St Petersburg City, Russia

- Worked on engagement mechanics, implementing a multi-channel approach (emails, push notifications, web push and in-app notifications) to enhance user experience- Proactively tested new hypotheses and content formats to ensure campaigns stayed effective and resonated with the target audience- Collaborated closely with the Product Owner to create an outcome-driven roadmap- Operated within the LeSS Huge Framework

St Petersburg City, Russia

- Conducted 10+ market research projects, analysing demand and supply dynamics for competitors' solutions, providing market insights to inform strategic decision-making- Led email campaigns to generate leads and expand the customer base- Created and deployed a Power BI dashboard to analyse email campaigns effectiveness- Played a key role in talent development by mentoring interns, enhancing their marketing skills and knowledge

St Petersburg City, Russia

- Analysed the company's user base, identified key market segments and provided insights for targeted marketing- Assisted in preparing and executing online and offline events, contributing to product promotion- Took part in lead generation by qualifying leads through follow-ups after email campaigns and marketing events, contributing to overall customer base growth

Bachelor'S Degree, International Business

Courses: Value Through Innovations, Service Design, Buying Behaviour, Business Projects, Corporate Social Responsibility, Marketing.

Bachelor'S Degree, Trade (Commerce), 4.4/5

Bachelor thesis: Enhancing E-Commerce Efficiency Through the Strategic Integration of Content Management Systems (CMS): A Comparative.