Anna Duguid Email & Phone Number

London

Brewin Dolphin is one of the UK's leading wealth managers. Founded in 1762, it offers personalised financial planning and investment management advice.The project was to conduct an audit of the wide-range of marketing collateral in terms of branding, consistency of message and whether it effectively supported the customer journey. This involved focus.

London, United Kingdom

May-June 2018: Follow up to renewals implementation project below – assessment of impact and efficacy Oct-Jan 2018: CRM Project for JewelleryMaker (TV shopping channel & website)Developed and tested an effective CRM strategy and customer journey to maximise profitability May-Aug 2017: Implemented new renewals communications for 48 consumer magazines.

Kings Cross, London

Totally Health provides health coaching programmes for people with long-term medical conditions.I was employed through the marketing consultancy company Sebaris to develop and launch the existing B2B service as a direct-to-consumer subscription business http://www.myclinicalcoach.com Key achievements included:*Developed the consumer proposition and launch.

Broadcasting House, London

• Planned and delivered digital marketing strategy for two of BBC World Service's largest foreign language news websites. Responsible for planning, budgeting, delivery and analysis of local language campaigns across paid.
• Both websites exceeded traffic targets (visitor and return visitor)
• Set up direct working relationships with Facebook, Google and Twitter and editorial which resulted in targeted and timely local language campaigns

White City, London

• Global iPlayer was BBC Worldwide’s first direct-to-consumer video-on-demand service. The subscription service was a pilot on Apple’s iOS, and was available in Australia, Canada and fourteen European countries.I was.
• Defined marketing strategy for the business case which secured initial investment and approval for the Global iPlayer pilot
• Worked with editorial, product and technology to define the consumer proposition and its ongoing development
• Planned and managed the integrated multi-channel global launch campaign, which exceeded volume (app downloads & conversions) and subscription revenue targets
• Created website and social media platforms and strategy for Global iPlayer
• Developed data capture and retention strategy which maximised LTV of subscribers

White City, London

• Subscriptions management, including volume, revenue and budget responsibility for Radio Times, Good Food, olive, Easy Cook and Lonely Planet Magazine- Developed and oversaw implementation of subscriptions digital.
• All titles exceeded revenue, volume and contribution targets
• Launched Lonely Planet Magazine - the fastest growing subscriptions launch across BBC Magazines
• Re-launched BBC Magazines subscriptions e-commerce website which increased website conversion and drove incremental up-sell revenues

London, United Kingdom

- Total responsibility for the global marketing strategy of two market leading magazine portfolios (fourteen titles), plus five online products- Managed two marketing managers and their assistants based in London and New York

Mini Mba Brand Management

Mini Mba In Marketing

Diploma In Digital Marketing

IDM Diploma in Digital Marketing

Advanced Certificate In Marketing

Bachelor Of Science (Bsc), Psychology & Zoology

Education record