Director Of Social Media
CurrentStrategy & WebinarsCrafted a social media strategy aligning with company goals.Conducted monthly educational webinars to foster employee engagement in social media and marketing.Content & DesignDeveloped a content calendar and designed engaging visuals for all social channels.Employee AdvocacyImplemented an Employee Advocacy Program; created and scheduled posts for easy employee sharing.ComplianceWorked with compliance to ensure content and employee accounts meet industry regulations.Marketing CollaborationPartnered with the marketing team for integrated campaigns and event coordination.SEO & AnalyticsApplied SEO best practices in content and monitored KPIs to improve strategies.Social Media HubDesigned templates for a centralized social media hub to streamline workflow.Industry AwarenessKept up with mortgage regulations and industry trends to inform strategy and compliance.By blending graphic design skills with strategic social media management, I aim to enhance our brand while maintaining a strong focus on compliance and education in the mortgage sector.