Working as part of a small marketing agency, I am responsible for key accounts marketing and communications activities to drive awareness and sales. This includes building websites, creating email marketing campaigns, building contact databases, social media, as well as printed and video marketing and events.Duties:• Build and update websites either using WordPress myself, or working with a digital agency, to ensure that they are fresh and interesting.• Develop multi-channel marketing strategies based on the company objectives. Work with CEOs and the teams from the company to deliver the strategy and create maximum impact.• Write content and design digital and printed marketing material.• Review the touchpoints each company has with their audience and develop constant communications plans to strengthen the relationships the client has with the brand. • Work within tight budgets to create maximum exposure.• Be aware of all legislation in the industry and ensure that all marketing is in line with the current guidance. • Regularly research and review different communications channels to ensure that we are able to get our messages to the relevant audiences in the most effective way.• Manage and support the design team and external web developers.

Responsible for planning clear and effective marketing communications to Direct Sellers (Consultants), consumers and internal stakeholders and ensure that they are completed by the team on time, in-line with the current brand guidelines and to a high standard. Duties:• Lead marketing and communications projects, ensuring that everyone in the team is working cohesively to communicate the changes to staff, to the Consultants and to the external audiences.• Work with the Sales team to understand their objectives, then plan on-brand marketing communications to support the network of Consultants across the UK.• Develop digital communications through the website, various social media platforms as well as email marketing.• Create video and other digital material to create clear and exciting communications and marketing.• Lead the UK events from the Marketing team – planning the content, writing the scripts and developing all of the relevant marketing and promotional material (even live streaming events if needed)• Prepare and manage the multiple publications and advertising campaigns.• Understand current marketing legislation and monitor competitor activity.• To be the main custodian of the new brand.• Handle crisis situations, keeping calm under pressure to ensure that we deal with the situation as required.• Manage a team including setting objectives, reviewing performance and providing support, coaching and guidance. • Monitor the performance of all Communication activities through regular feedback and adopting a continuous improvement approach to enhance the impact and value of marketing and communication activities.

June 2007 to November 2016 Joining the company as the only person in the Marketing Team, in a brand-new role, I was responsible for developing and structuring the marketing with a focus on growing the base of direct sellers. During my time at the company, the number of direct sellers grew from 600 to 6000.Duties: • Project manage Consultant facing projects, working closely with the Design and Sales teams.• Develop the social media channels for communicating with the field of Direct Sellers.• Editor of multiple company magazines.• Support the production of the UK Annual Convention.• Develop the marketing and communications plans, working in conjunction with the Marketing Manager, to support growth outlined in the Company forecast.

I created a digital national advertising campaign, working with the media buyers to decide the best places to run our adverts and at what time. Duties:• Liaising with the design agency to ensure adverts convey the right message as well as meeting our corporate visual identity.• Creating our very first online video campaign.• Working with our design agency to create the storyboard, then working with the producer, crew and stylists to get the video filmed in one day.• Market the new products to have maximum impact on launch.• Be the custodian of the brand.

The sole member of marketing and export sales, the role required developing an excellent commercial understanding and creating marketing communications to break into new markets, significantly increasing sales.Duties: • Coordinating all marketing projects within the company; arranging mail-shots, adverts and events to promote the company.• Emerging sales into new international markets. Developing a digital auction online, project from initial idea, through promotion to execution of a very successful quarterly auction which dramatically increased sales.