Digital Marketing Specialist - Media Buyer
Current- Oversee Meta and Google Ads accounts for over 20 locations.
- Develop paid digital media strategies and account structures.
- Implement keyword selection, audience segmentation, and event tracking.
- Lead conversion rate optimization (CRO) projects with A/B testing.
- Optimize ads using KPIs and strategic bid management.
- Collaborate with graphic designers, web developers, and marketing managers.