Digital Marketing Specialist - Media Buyer
Current• Oversee Meta and Google Ads accounts for over 20 locations. • Develop paid digital media strategies and account structures.• Implement keyword selection, audience segmentation, and event tracking.• Lead conversion rate optimization (CRO) projects with A/B testing. • Optimize ads using KPIs and strategic bid management. • Collaborate with graphic designers, web developers, and marketing managers.• Strategically allocate budget to maximize website conversions.• Ensure regular reporting and collaboration with cross-functional teams.