Anna Evteeva Email & Phone Number

Phuket, Thailand

Cy

YouTube channels: Bright Side, Actually Happened, 123Go!, Slick Slime SamEditorials: Bright Side, Now I've Seen Everything, You're Gorgeous

El Segundo, Ca, Us

Stockholm, Stockholm County, Se

Copy strategy development, transcreation and editing of advertising campaigns and brand communication (taglines, print materials, web communication, etc.)Accounts: SAS, Hästens, Ramirent, Junibacken, Trustly

Crazy Brassky: TikTok channel about Travel - 7900 FollowersCinemamaniac: Facebook group about movies - 1650 Followers Brassky goes to Hollywood: YouTube Channel about filming locations and soundtracksContent creation, planning, monitoring, comments administration, development

Chicago, Illinois, Us

Dutch Lady (NutriPlan, Pure Farm), Philip Morris (Marlboro, Chesterfield, Sampoerna, L&M)Key Achievements:- Dutch Lady 200ml milk repositioning strategy- Chesterfield consumer engagement and social media strategy developmentResponsibilities:- creative and communication strategy - consumer engagement platforms and activation strategy- social media strategy- qualitative consumer research on insights, trends (Focus Groups, In-depth interviews)- innovative solutions development- creative conceptual support- competitive environment analysis

Seoul, Kr

Key Achievements:Hyundai Genesis launch on Russian market (premium segment)Hyundai Solaris face-lift ATL campaignHyundai i30 viral campaignResponsibilities:- managing the whole Hyundai brand MarCom mix- building up operational processes- mother brand and brand portfolio communication strategy- multifunctional team management- ATL,BTL, digital local campaigns development and implementation - media mix and media placement supervision- qualitative and quantitive research arrangement and data analysis- suppliers work control and coordination: creative, media, digital agencies- regular tenders arrangement

Jaguar, Land Rover, Sony EricssonKey Achievements:Starting up the new Tag office in Moscow Building up processes between London, Frankfurt and Moscow officesResponsibilities:- setting up business and operational processes- global advertising campaigns adaptation and production (ATL, digital)- local tactical campaigns- projects coordination with global offices- multifunctional team management- accounts handling- financial responsibility for the department (P&L, budgeting, fees, etc)

New York, Ny, Us

L'Oreal Paris, Maybelline New YorkKey Achievements:Building up and retention strong, reliable and professional multifunctional teamL’Oreal Paris Elseve Volume Collagene launch with Russian celebrity – Yulia SnigiirMaybelline New York interactive contest “Be a star of the catwalk with Maybelline”L’Oreal Paris Pure Zone long-term engagement program (from scratch)Responsibilities:- multifunctional team management (30 people): client service, digital team, creative team, financial controllers - accounts full handling - building up the operational processes- local work coordination with international offices - new product launches - communication strategy- ATL campaigns development (communication with Russian celebrities, video and photo production, etc.) - integrated campaigns - digital campaigns - experiential platforms strategy - media mix recommendations - strategic training sessions development and conduction- competitive reviews - all projects supervision (all creative developments, TVC, print, OOH, digital activities, packaging, sponsorships, POSm, etc)

Key Achievements:KENT long-term strategic consumer engagement platform adaptation

Ru

British American Tobacco (Kent, Dunhill, Captain Black, Corporate Brand, Vogue), P&G (Blend-a-Med, Shopper Marketing), Microsoft (Microsoft Hardware)Key Achievements:Captain Black cigarillos launch on Russian market (from scratch)Vogue Aroma launch on Russian market (first market in the world)KENT long-term strategic experiential platform developmentKENT HD international promotion campaign for Eastern Europe and CIS marketsMicrosoft Hardware brand positioning and communication launch (won by pitch)Responsibilities:- coordination of Eastern European countries activities- brand communication plans including media mix recommendations- integrated campaigns including media mix recommendations- new product launches on Russian and Kazakhstan markets- qualitative and quantitative research arrangement and analysis- toolkits development for Eastern European markets- toolkits local deployment alignment management- new brands development and launch- experiential platforms strategy - strategic input in all product and brand launches including communication planning- media mix recommendations- client full service- local and international teams management- all projects supervision (all creative developments, packaging, press, OOH, CRM, events, brand magazines, Horeca activities, loyalty programs, sposnsorships, trade activities, B2B projects, POSm, etc)

Ru

6 months secondmentBritish American Tobacco (Kent, Dunhill)Key Achievements:DUNHILL launch on Kazakhstan market (from scratch)Responsibilities:- new brand development and launch on Kazakhstan market- brand communication plan- building up operational processes and procedures - local team hiring and management - all projects supervision (all creative developments, press, CRM, events, brand magazines, Horeca activities, sponsorships, trade activities, B2B projects, POSm, etc)

Master'S Degree, International Business / Translation

Certificate, Psychology

Certificate, Art Of Movies: Screen Adaptations And Remakes