YouTube channels: Bright Side, Actually Happened, 123Go!, Slick Slime SamEditorials: Bright Side, Now I've Seen Everything, You're Gorgeous

Copy strategy development, transcreation and editing of advertising campaigns and brand communication (taglines, print materials, web communication, etc.)Accounts: SAS, Hästens, Ramirent, Junibacken, Trustly

Crazy Brassky: TikTok channel about Travel - 7900 FollowersCinemamaniac: Facebook group about movies - 1650 Followers Brassky goes to Hollywood: YouTube Channel about filming locations and soundtracksContent creation, planning, monitoring, comments administration, development

Dutch Lady (NutriPlan, Pure Farm), Philip Morris (Marlboro, Chesterfield, Sampoerna, L&M)Key Achievements:- Dutch Lady 200ml milk repositioning strategy- Chesterfield consumer engagement and social media strategy developmentResponsibilities:- creative and communication strategy - consumer engagement platforms and activation strategy- social media strategy- qualitative consumer research on insights, trends (Focus Groups, In-depth interviews)- innovative solutions development- creative conceptual support- competitive environment analysis

Key Achievements:Hyundai Genesis launch on Russian market (premium segment)Hyundai Solaris face-lift ATL campaignHyundai i30 viral campaignResponsibilities:- managing the whole Hyundai brand MarCom mix- building up operational processes- mother brand and brand portfolio communication strategy- multifunctional team management- ATL,BTL, digital local campaigns development and implementation - media mix and media placement supervision- qualitative and quantitive research arrangement and data analysis- suppliers work control and coordination: creative, media, digital agencies- regular tenders arrangement

Jaguar, Land Rover, Sony EricssonKey Achievements:Starting up the new Tag office in Moscow Building up processes between London, Frankfurt and Moscow officesResponsibilities:- setting up business and operational processes- global advertising campaigns adaptation and production (ATL, digital)- local tactical campaigns- projects coordination with global offices- multifunctional team management- accounts handling- financial responsibility for the department (P&L, budgeting, fees, etc)

L'Oreal Paris, Maybelline New YorkKey Achievements:Building up and retention strong, reliable and professional multifunctional teamL’Oreal Paris Elseve Volume Collagene launch with Russian celebrity – Yulia SnigiirMaybelline New York interactive contest “Be a star of the catwalk with Maybelline”L’Oreal Paris Pure Zone long-term engagement program (from scratch)Responsibilities:- multifunctional team management (30 people): client service, digital team, creative team, financial controllers - accounts full handling - building up the operational processes- local work coordination with international offices - new product launches - communication strategy- ATL campaigns development (communication with Russian celebrities, video and photo production, etc.) - integrated campaigns - digital campaigns - experiential platforms strategy - media mix recommendations - strategic training sessions development and conduction- competitive reviews - all projects supervision (all creative developments, TVC, print, OOH, digital activities, packaging, sponsorships, POSm, etc)

Key Achievements:KENT long-term strategic consumer engagement platform adaptation

British American Tobacco (Kent, Dunhill, Captain Black, Corporate Brand, Vogue), P&G (Blend-a-Med, Shopper Marketing), Microsoft (Microsoft Hardware)Key Achievements:Captain Black cigarillos launch on Russian market (from scratch)Vogue Aroma launch on Russian market (first market in the world)KENT long-term strategic experiential platform developmentKENT HD international promotion campaign for Eastern Europe and CIS marketsMicrosoft Hardware brand positioning and communication launch (won by pitch)Responsibilities:- coordination of Eastern European countries activities- brand communication plans including media mix recommendations- integrated campaigns including media mix recommendations- new product launches on Russian and Kazakhstan markets- qualitative and quantitative research arrangement and analysis- toolkits development for Eastern European markets- toolkits local deployment alignment management- new brands development and launch- experiential platforms strategy - strategic input in all product and brand launches including communication planning- media mix recommendations- client full service- local and international teams management- all projects supervision (all creative developments, packaging, press, OOH, CRM, events, brand magazines, Horeca activities, loyalty programs, sposnsorships, trade activities, B2B projects, POSm, etc)

6 months secondmentBritish American Tobacco (Kent, Dunhill)Key Achievements:DUNHILL launch on Kazakhstan market (from scratch)Responsibilities:- new brand development and launch on Kazakhstan market- brand communication plan- building up operational processes and procedures - local team hiring and management - all projects supervision (all creative developments, press, CRM, events, brand magazines, Horeca activities, sponsorships, trade activities, B2B projects, POSm, etc)