Marketing Director
Current
Mar 2015 - Present
Who is Anna Fedina? Overview
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Anna Fedina is listed as Settlement Solutions at Avanta, based in Spain, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Anna Fedina.
Anna Fedina previously worked as Marketing Director at Avanta and Marketing Director at Avanta. Anna Fedina holds Master'S Degree, International Economics from Moscow State Institute Of International Relations (University) Mfa Russia Mgimo.
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Avanta
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Profile bio
About Anna Fedina
Experienced head of marketing with a demonstrated history of working in the banking industry. Skilled in advertising, English, sales promotion, financial modeling, and marketing.
Listed skills include Marketing Communications, Financial Modeling, Project Management, English, and 26 others.
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8 roles
Anna Fedina work experience
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Marketing Director
Current
Mar 2015 - Present
Marketing And Pr Business-Partner
JOINT-STOCK COMPANY "SETTLEMENT SOLUTIONS" (Sberbank)Operational management of the Marketing and PR department, team coordination;PR support to business areas (Analysis of competing companies' advertising. Media relations;Company positioning and brand development in the market;Setting up and running promotional campaignsSupporting product.
Feb 2018 - Aug 2022
Deputy Marketing Director
- Developing and implementation Marketing Communication strategy for Consumers.
- Prepare and coordinate annual Communication Strategic Plan in accordance with the Brand strategy.
- Plan, execute and handle follow-up on the media plan.
- Developing and monitoring the implementation of the CRM strategy through executing and maintaining the loyalty programs.
- Customer Base Management (projects related to the development, conservation, customer churn, loyalty).
- Developing and implementation Lifecycle Customer and Client experience based management.
Sep 2015 - Dec 2017
Project Lead
- Development and production of Product POS materials
- Developing and launching advertising and marketing campaigns on TV, Radio, Outdoor (All Inclusive card, Supercard, Gorky Card, Orange Premium Club)
- Product supervision (Cards, Internet and Mobile Banking, Loyalty programs PSBonus, deposits, loans);
- Analysis of the effectiveness of promotional activities, preparation of final reports;
Feb 2014 - Jan 2015
Project Lead (Acquiring Division)
- Developing and launching advertising and marketing campaigns with Visa Int, MascterCard, American Express payment systems
- Developing and launching advertising and marketing campaigns with partners Magnit, BurgerKing, Grably, KupiKupon etc.
- Maintaining a website www.acquiring.ru
- Launching motivation campaigns for Russian Standard Bank cardholders
- Launching motivation campaigns for Russian Standard Bank employees.
- Writing and editing articles for Bank issues (corporate issue CardTimes and Business Class http://acquiring.ru/files/images/bk-1.pdf)
Feb 2012 - Dec 2013
Account Manager
- Brands: Iams, Olay, Pampers (P&G), Sony&Ericsson, Yandex, Google.
- Plan, control and coordination of the advertising campaigns
- Copywriting
- Oversee the development and implementation of agreements and contracts
- Careful management of projects in terms of timeliness and quality
- Provide communication between departments, clients and contractors.
Apr 2011 - Feb 2012
Marketing Manager
- Generate the budgeted volumes of contacts and proposals via the web channel
- Achieve budgeted ‘pure web sales’
- Via analytical tools, investigate and adapt the web site to minimize the number of customers who leave the site before completing the sale
- Develop unique propositions for the pure web sales channel
- Constantly update the management team on new web developments and techniques
- Manage marketing budget
Sep 2007 - Apr 2011
3 education records
Anna Fedina education
Master'S Degree, International Economics
The Practice Of Developing And Launching A New Product: Predictable And Successful Results
Moscow Business School
Courses, International Relations And Affairs And Language, Iss
FAQ
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Quick answers generated from the profile data available on this page.
What company does Anna Fedina work for?
Anna Fedina works for Avanta.
What is Anna Fedina's role at Avanta?
Anna Fedina is listed as Settlement Solutions at Avanta.
Where is Anna Fedina based?
Anna Fedina is based in Spain, Spain, Spain while working with Avanta.
What companies has Anna Fedina worked for?
Anna Fedina has worked for Avanta, Sberbank, Vtb, Promsvyazbank, and Russian Standard Bank.
How can I contact Anna Fedina?
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What schools did Anna Fedina attend?
Anna Fedina holds Master'S Degree, International Economics from Moscow State Institute Of International Relations (University) Mfa Russia Mgimo.
What skills is Anna Fedina known for?
Anna Fedina is listed with skills including Marketing Communications, Financial Modeling, Project Management, English, Management Consulting, Business Development, Advertising, and Sales Promotion.
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