JOINT-STOCK COMPANY "SETTLEMENT SOLUTIONS" (Sberbank)Operational management of the Marketing and PR department, team coordination;PR support to business areas (Analysis of competing companies' advertising. Media relations;Company positioning and brand development in the market;Setting up and running promotional campaignsSupporting product launches;Organising professional events for the company;Managing company websitesConducting researchWorking with the company's top executives (briefing, shooting, presentations);Developing a marketing strategy, including goals definition, positioning, action planning a.Budget planningAnalysis and evaluation of the effectiveness of ongoing activities;Internal communications

• Developing and implementation Marketing Communication strategy for Consumers.• Prepare and coordinate annual Communication Strategic Plan in accordance with the Brand strategy.• Plan, execute and handle follow-up on the media plan.• Developing and monitoring the implementation of the CRM strategy through executing and maintaining the loyalty programs.• Customer Base Management (projects related to the development, conservation, customer churn, loyalty).• Developing and implementation Lifecycle Customer and Client experience based management.• Administration and PR to ensure successful delivery of local market needs and effectiveness of Marketing programs.• Manage communication and alignment of promotional programs to field sales & sales administration.

• Development and production of Product POS materials• Developing and launching advertising and marketing campaigns on TV, Radio, Outdoor (All Inclusive card, Supercard, Gorky Card, Orange Premium Club)• Product supervision (Cards, Internet and Mobile Banking, Loyalty programs PSBonus, deposits, loans);• Analysis of the effectiveness of promotional activities, preparation of final reports;

• Developing and launching advertising and marketing campaigns with Visa Int, MascterCard, American Express payment systems• Developing and launching advertising and marketing campaigns with partners Magnit, BurgerKing, Grably, KupiKupon etc.• Maintaining a website www.acquiring.ru• Launching motivation campaigns for Russian Standard Bank cardholders• Launching motivation campaigns for Russian Standard Bank employees.• Writing and editing articles for Bank issues (corporate issue CardTimes and Business Class http://acquiring.ru/files/images/bk-1.pdf)• Conducting partners and clients satisfaction surveys• Analyzing of the competitive environment and products• Engaging partners in to the loyalty programs “Klub Skidok” and “Selects American Express”

Brands: Iams, Olay, Pampers (P&G), Sony&Ericsson, Yandex, Google.• Plan, control and coordination of the advertising campaigns• Copywriting• Oversee the development and implementation of agreements and contracts • Careful management of projects in terms of timeliness and quality • Provide communication between departments, clients and contractors.

• Generate the budgeted volumes of contacts and proposals via the web channel• Achieve budgeted ‘pure web sales’• Via analytical tools, investigate and adapt the web site to minimize the number of customers who leave the site before completing the sale• Develop unique propositions for the pure web sales channel• Constantly update the management team on new web developments and techniques• Manage marketing budget• Lead the business in developing additional functionality for the web site• Manage the cross business forum on everything to do with the web channel• Manage, motivate and lead the Web Content Manager• Managing and processing media requests• Media monitoring• Copywriting