Product and industrial designer graduated from Isia in Florence, specialized in industrial product design and development, with analytical skills regarding every aspect related to product experience.Designing for me is a method, a combination of: aesthetics, coherence of forms and visual balance; functionality and technical-production needs; values and meanings. This approach and my experiences allow me to also tackle projects of a different nature such as graphics or communication.My approach to design is based on the research of materials and their tactile, visual, and emotional properties, the enhancement of details, the control of forms, and a storytelling that communicates the identity and concept of the product without neglecting the production aspect related to constraints, technical needs, interaction with humans, and insertion in a socio-economic context.