Anna Flanders Email & Phone Number

Manchester, England, United Kingdom

Leeds, United Kingdom

Led on the planning and delivery of marketing and communications for the Manchester 2020 Road to Tokyo World Para Powerlifting World Cup and the pre-event recruitment and management of event volunteers. (Freelance.)

Loughborough

As a member of the senior management team, lead on the development and implementation of the marketing, communications, digital and ticketing strategies, ensuring targets are met, budget is managed effectively and all activity and outcomes are in line with the event’s vision, objectives and brand values. Key areas of responsibility include:Representing the marketing and communications function on the event’s Local Organising Committee and chairing a stakeholder marketing and commercial… Show more As a member of the senior management team, lead on the development and implementation of the marketing, communications, digital and ticketing strategies, ensuring targets are met, budget is managed effectively and all activity and outcomes are in line with the event’s vision, objectives and brand values. Key areas of responsibility include:Representing the marketing and communications function on the event’s Local Organising Committee and chairing a stakeholder marketing and commercial planning group.Developing the Vitality Netball World Cup 2019 brand from conception and overseeing its implementation and protection across all marketing collateral and other outputs.Developing strategies for and overseeing delivery of a number of areas through full-time and part-time freelance staff, agencies and volunteers. These include marketing campaigns and media buying, PR and communications, website development, digital content, media operations, brand and creative, city dressing, look, wayfinding and signage, and sport presentation content. Show less

Loughborough

Manchester, United Kingdom

Lead role in devising and implementing the marketing and communications strategy for major international and domestic events delivered by British Cycling, ensuring the business objective of acquiring, retaining and inspiring members and prospects was leveraged wherever possible. Delivered marketing activity in line with the assigned budget, tracking spend and ROI throughout and continually seeking opportunities to extend reach and achieve best value. Worked closely with the major events… Show more Lead role in devising and implementing the marketing and communications strategy for major international and domestic events delivered by British Cycling, ensuring the business objective of acquiring, retaining and inspiring members and prospects was leveraged wherever possible. Delivered marketing activity in line with the assigned budget, tracking spend and ROI throughout and continually seeking opportunities to extend reach and achieve best value. Worked closely with the major events operational team to ensure the marketing and communications plan for each event was delivered in line with stakeholder objectives. Represented the marketing and communications functional area on the Local Organising Committee for major international events and advised local organisers and host venues for major domestic events delivered by external organisations or volunteers.Worked closely with the central marketing and communications teams to ensure key messages and engaging content was delivered through owned channels, providing widest possible reach. Led the tender processes for PR, social media, media buying and venue dressing and managed the execution of the services of the agencies once appointed. Worked closely with the in-house design team and creative agencies to develop event ‘look and feel’. Managed the production of content for websites, social media, printed programmes and other consumer-facing materials.Managed the media for major international events and major domestic championships, including the accreditation process and media operations at these events.Produced presentation materials and audience figures to support the central marketing and commercial department and external agencies with acquisition of sponsorship. Produced documentation to support tender processes for major domestic championships and series. Show less

Manchester, United Kingdom

Supported the delivery of the marketing and communications plans for major international and domestic cycle sport events. Assisted with conducting tender processes to acquire third party contractors for services. Oversaw production and implementation of event venue dressing. Responsible for the media accreditation process and on-site management of media areas for events. Worked closely with central marketing and communications teams to increase quality of event coverage and audience reach… Show more Supported the delivery of the marketing and communications plans for major international and domestic cycle sport events. Assisted with conducting tender processes to acquire third party contractors for services. Oversaw production and implementation of event venue dressing. Responsible for the media accreditation process and on-site management of media areas for events. Worked closely with central marketing and communications teams to increase quality of event coverage and audience reach across events. Produced documentation to support the acquisition of new commercial event partners. Assisted with tender documentation to attract hosts for major domestic championships. Show less

Manchester, United Kingdom

Led the club’s executive committee and wider committee in their work to run the club’s teams and day-to-day activities, raise the profile of the club, acquire new members, recruit and develop coaches and officials and raise funds to support the development of the club. Represented the club’s interests at area level and national level, liaising with the England Korfball Association.

Sale, Cheshire

This involves managing all the communications and administration at the club, working together with other committee members to raise the profile of the club and working with the two other members of the Executive Committee to make key decisions about running the club. I take the lead on organising the club’s annual tournament, which is the main fundraising event of the year. I have also recently taken a leading role in organising and promoting a ‘taster’ day for new players.

This role involves using an understanding of the needs of the UK business outside of London to develop and implement a marketing plan. A significant part of my current role is to produce external communication materials in order to increase advertising sales. These have included brochures, direct mail and special offer and promotion flyers and leaflets. I also produce bespoke sales pitches and generic market presentations, utilising research into market and consumer trends and excellent… Show more This role involves using an understanding of the needs of the UK business outside of London to develop and implement a marketing plan. A significant part of my current role is to produce external communication materials in order to increase advertising sales. These have included brochures, direct mail and special offer and promotion flyers and leaflets. I also produce bespoke sales pitches and generic market presentations, utilising research into market and consumer trends and excellent product knowledge to form insightful sales arguments. I have also produced targeted email marketing campaigns, being responsible for writing content, sending out and monitoring and analysing responses. I make a significant contribution to maintaining and promoting an internal information library, which includes all the marketing tools required by the sales team. I also collate advertising spend information and competitor data for various markets, time periods and categories and communicate this to the sales teams throughout the business.I source appropriate PR stories from across the regional business to achieve media coverage and write quotations on behalf of the company to be used in clients’ press releases and liaise with the sales team and clients to source testimonials and case studies in written and video format. Show less

Salford Quays

I provided sales support to two advertising sales teams in a high-pressured and busy environment. I was responsible for the administration of the whole sales process, including compiling weekly prospect lists, providing availability and ‘optioning’ advertising space, processing orders, entering order information into the computer system, sending order confirmation documents to clients and keeping a record of sales figures to report them daily. I also assisted sales account managers by planning… Show more I provided sales support to two advertising sales teams in a high-pressured and busy environment. I was responsible for the administration of the whole sales process, including compiling weekly prospect lists, providing availability and ‘optioning’ advertising space, processing orders, entering order information into the computer system, sending order confirmation documents to clients and keeping a record of sales figures to report them daily. I also assisted sales account managers by planning campaigns directly with clients, advertising agencies and specialists, responding to incoming briefs and writing sales presentations and proposals. I also undertook general office management duties, including ordering stationery, handling post, booking couriers and general office maintenance. Show less

B.Sc. (Hons.), Psychology, First

Education record