• Shape and execute audience-focused digital strategies that value impact over vanity metrics. - Created email automation welcome series to connect new subscribers with the Reporters Committee. It features a case study of our work in the courts, a case study of our work through our legal hotline, an introduction to our attorneys, and an invitation to support the organization with a donation. - Improved SEO presence led to Reddit partnership for its civic engagement and democracy series. This AMA with our Freedom of Information attorney attracted more than 50,000 views and 200+ upvotes. • Lead weekly team meetings to ensure alignment on project statuses, priorities, and workload; produce semi-regular webinars and legal trainings with staff attorneys; represent the organization at external facing events and conferences. • Work with team to manage communications team interns, including interviewing, hiring, and on-boarding; assigning and directing digital projects; and providing timely and constructive feedback.• Continue leading strategy, content creation, and management of RCFP’s social media and email marketing platforms.

While the Director was on parental leave for six months, I led the communications team and ensured the team stayed on track. • Managed three junior communications staff; updated on-boarding materials; refreshed weekly team meeting structure; ensured consistent progression toward 2021 goals; improved accessibility for organizational talking points; drafted semi-annual reports to the Steering Committee; and coordinated rapid response media outreach strategy.• Conceptualized cross-team planning, promotion, and release of RCFP’s fourth annual report that reviews data from the U.S. Press Freedom Tracker: Developed a comprehensive communications plan including sharing highlights of the analysis with reporters; creating a social media toolkit for partner organizations; leading creative for a digital and print advertising campaign published in The Washington Post, which resulted in more than 10,000 eyes on the report; and producing the first virtual panel discussion about the report that reached 1,000+ people.• Developed and implemented communications marketing strategy and programming for the Freedom of the Press Awards, resulting in double the typical audience for the first virtual iteration of the event in response to the global pandemic. This included orchestrating new email marketing strategies, managing production of video content, copywriting all event materials, and ensuring quality control of all interviews and video segments. • Managed production of video content highlighting RCFP’s work and Freedom of the Press Award recipients, including researching and compiling interview lists; scheduling and conducting interviews; reviewing and transcribing footage; sourcing b-roll and other visual assets; and coordinating feedback during the editing process.

• Created content for and manage RCFP’s Twitter, Instagram, and Facebook; Grew Twitter audience by 139%.• Wrote, designed, and managed RCFP’s monthly newsletter and all email marketing and corresponding metrics; grew RCFP’s active monthly newsletter subscribers from approximately 500 to more than 5,000 people. • Created monthly website and social media analytics report to better evaluate digital strategy and learn more about audience; implemented SEO strategy and UTM tracking throughout all web and email products. • Designed logo and branding for the Technology and Press Freedom Project and the Local Legal Initiative; and enforced overall brand identity throughout public-facing work products and enhancing internal communications documents.

• Write, design and manage RCFP’s monthly e-newsletter and corresponding metrics• Manage, create and share content for the Reporters Committee's Twitter, Facebook and Instagram accounts• Created monthly website and social media analytics report in order to better evaluate digital strategy

• Wrote, designed and managed SPJ’s weekly e-newsletter, SPJ Leads (38 percent average open rate), and monthly supporter e-newsletter, The Advocate • Managed, created and shared content for SPJ’s social media channels• Developed and implemented marketing plans for SPJ’s annual conference, Excellence in Journalism, and other programs and services• Measured analytics and adjusted social media and content strategies as necessary• Reported and wrote articles for Quill, SPJ’s quarterly magazine

• Copy-edited and contributed to the Bulletin, American Mensa’s monthly magazine,and YM2, the monthy e-magazine for Young Mensans• Secured one of four speakers for national intelligence symposium, Colloquium2017: The Health Care of Catastrophes, Innovation Driven by Disaster• Assisted with archiving project; organized data from Bulletins over the years

• Built and updated alumni contact database with contact, potential training topics• Created and developed content for inaugural quarterly alumni e-newsletter; developedcontent and content schedule for Shorthorn Nation Facebook group• Assisted with development and creation of a journalism training table-top roleplayinggame, Headlines and Deadlines; designed and organized all materials

• Ensured accuracy, fairness and completeness of all content• Collaborated with other editors to decide appropriate placement of content online and in print• Coordinated daily editing and production; conducted daily budget meetings, weekly editor and staff meetings• Provided leadership and supervision to other editors and to staff• Monitored newsroom payroll budget and prepared payroll for editorial adviser• Conducted orientation sessions and personnel evaluations• Recruited, ensured hiring and training of new staff• Served as liaison between The Shorthorn and other parts of the UTA community; represented The Shorthorn at functions• Developed communication channels with the student body and articulated the newspaper’s role to the UTA community

• Planned and coordinated all coverage for daily online content and weekly print editions• Hired and supervised reporters and edit all stories submitted by section reporters• Produced weekly podcast titled Refresh• Used social media to promote content and attract more readers• Created and implemented a weekly section, Diversion, highlighting weekend activities and events in Arlington and the Dallas-Fort Worth area

• Covered trending beat, writing and publishing two stories per week, minimum • Contributed three story ideas weekly, met deadlines consistently and participated in the editing process