Anna Gaudio Email & Phone Number

New York, New York, United States

Build service and software products, lead new ways to tackle conventional problems, and integrate data into actionable ideation frameworks.

Orem, Utah, United States

- Instructed MBA students on experience mapping and communications planning during a semester-long class as part of their core marketing competency- Built lesson plan designed to scale to meet various student experience levels (part-time, full-time, student, working professional) and career paths

- Drive early-stage corporate and end-to-end product growth strategies that elevate the brand experience and differentiate the product offering in a highly regulated industry- Lead omnichannel, data-driven CX efforts across all customer groups (consumer, healthcare provider, and payer) and customer touchpoints (paid, earned, and owned channels)- Manage hyper-efficient DTC marketing budget that in 2022 delivered more than 3MM impressions and a CPM of 1% healthcare industry average- Spearhead product launch from partnering with R&D in upstream product development to leading downstream commercialization strategy, inclusive of claims development, brand and identity creation, OKR management, and customer engagement and distribution strategy -Own market research and translation of actionable insights to segment-specific, customer-centric tactical planning, execution, and ongoing measurement/optimization-Serve as thought leader and integral member of the Commercial team, bringing expertise in innovative digital marketing tactics and execution

Greater New York City Area

- Manage a team of experience strategists and lead engagement, social media, and digital strategy initiatives across 10+ brands, for both HCP and consumer accounts- Act as voice of the consumer while developing strategic and creative solutions that promote and sustain engagement, build relationships, and drive behavior change throughout the customer journey- Coordinate omnichannel and data integration strategies, activating client, internal, and third party insights in an effort to facilitate user- and data-driven marketing initiatives and optimization plans- Serve as the global health lead for McCann Worldgroup’s Innovation team, delivering internal and external thought leadership for emerging technology, trends and predictions in customer behavior, and key opportunities to deliver enhanced brand experiences- Represent McCann Health New York—the largest revenue generator in the Health network—on the global digital leadership committee advisory board

Greater New York City Area

- Served as the lead HCP experience strategist across all agency accounts, spearheading the development of digital strategies and working with creative teams to pull strategies through to tactical executions - Developed strategic frameworks and processes to be used agency-wide in the development of customer experience initiatives- Worked alongside senior leadership team to plan, develop, and grow the agency's experience strategy team and extend our digital prowess

Greater New York City Area

- Served as primary strategic lead for digital projects to both client and internal teams- Worked cross-functionally with client, technology, creative, and project management teams to deliver on marketing strategy, including the development of robust communications plans and detailed project specifications- Developed a set of best practices and recommended rules of engagement for the use of various digital media; documented the process, obtained feedback, and disseminated across key stakeholder groups- Analyzed web/campaign performance metrics to identify and derive key insights regarding online customer trends and behavior; recommended strategies to maximize integrated marketing campaign initiatives- Represented the agency in digital forums, conferences, and articles

Greater New York City Area

- Applied digital trends, technologies, and user behavior to develop global digital strategies that scaled to a local level- Conducted assessments of clients' and competitors' digital properties, including content, UX, and strategic positioning audits- Identified consumer and HCP insights, both behavioral and emotional, to use in strategic and tactical plans- Led and participated in client meetings and digital workshops- Created prospect/customer journeys that illustrated current and desired behavior, as well as current and required marketing stimuli- Worked closely with creative teams to produce strategic brand driven solutions; partnered with account teams to keep strategic thinking in front of clients- Presented in new business pitches and contribute to new business development

Philadelphia, Pa

- Created personas, user pathways, and user scenarios for digitial initiatives- Developed content strategy documents, site maps, wireframes, and designs for client and agency websites, microsites, and mobile apps- Managed web project budgets and timelines against client expectations and creative approach- Pitched ideas and results to top management, both within and outside the agency- Concepted for new business pitches and contributed to RFI and RFP development

Philadelphia, Pa

- Established visual social media strategy for TD Bank; increased monthly benchmark of social following by 800% and impressions by 10.9 million- Re-designed e-commerce site and email sign-up portal- Designed and developed e-newsletter strategy for the Pennsylvania Liquor Control Board that increased click-through rate 2%; created monthly metrics reports

Lynchburg, Virginia Area

- Edited promotional material for non-profit and for-profit organizations- Helped created and develop company YouTube and Pinterest accounts- Proofread web content and fixed errors through WordPress and Drupal

1971 University Boulevard, Lynchburg, Va 24502

- Edited and created content for web, print and broadcast- Wrote strategically for various target market segment comprehension

Colorado Springs, Colorado Area

- Analyzed publications for possible broadcast content- Conducted phone interviews with authors and selected audio clips to pitch broadcast ideas- Composed news pitches and completed research for the public relations team- Wrote article that was posted on FOTF President Jim Daly's blog- Designed logo for the "Beautiful Life Radio" station

Master Of Science (M.S.), Marketing: Digital Marketing & Advertising Cognate, 4.0

B.S, Communication Studies: Advertising & Public Relations, 4.0

Activities and Societies: Honors Program, Alpha Lambda Delta Honor Society, AAF, PRSSA, Dean's List, The Champion (university newspaper)