Anna Gauthier Email & Phone Number

London, London, Gb

Achieved a promotion within 11 months of working at m/SIX. Conducted an MTA (multi touch attribution) analysis for the client with James Della Rocca. Currently training for Synapse. In addition to the Senior Associate responsibilities I am currently in charge of:- Maintaining a data warehouse through constant tweaking of SQL code for new and upcoming campaign activations- Setting up a dashboard with client preferences to show daily, weekly, and monthly aggregations- Assisting with data deliveries for MMM project

London, London, Gb

- Aggregate and cleanse all forms of attitudinal and behavioral data, working closely with strategy and planning teams- Execute and support 1st and 3rd party research initiatives to answer key client learning questions and measure campaign success- Compile brand study reporting (media & creative performance), coordinating with digital, investment, & strategy teams to examine data for insights and actions- Provide support in analyses and insights across all paid marketing channels and assist in the planning process by providing analysis of marketplace, competitive, audience, and channel intelligence.Tools used: Datorama, Tableau, Adobe Analytics, Campaign Manager 360, Python, SQL

San Francisco, California, Us

- Used data analysis for eBay and Shopify sales, to develop insights for weighing on what merchandise was popular and concise inventory for maximum sales-Developed ML (regression, cluster analysis) based integration and recommendation system to increase customer retention rate. -Measured the impact of predictive models on marketing and business strategies -Performed sentiment analysis on customer feedback data and provided insights to improve customer satisfaction by 60%-Performed ETL on large datasets for developing intelligent business solutions and used Tableau for reporting and visualization. -Engaged with business stakeholders to gather requirements and prioritize projects to ensure timely and successful delivery

reCNSTRCTN is a natural skincare line for women and a beard care line for men. The skincare is made out of natural butters and oils to help skin & hair get back to its' original state. - develop insights for weighing on what skincare was popular and concise inventory for maximum sales, using Excel, Python and R.

- Working with Director of New Business to help manufacturers connect with brick&mortar stores as well as e-commerce stores based in the United States.- Help to develop new strategic partnerships, write proposals and plans and leverage stakeholder management- Data analysis on emerging trends in Fashion and sustainability markets- Acquired multiple businesses to manufacture outerwear for such as Express, White House Black Market, and Chico's

Boulder, Colorado, Us

Awarded scholarship for a full-time, 18-week, immersive training program in data and marketing analysis. The Data Analyst Training Accelerator (DATA) was co-designed with industry partners and training provider Galvanize to offer in-demand skills in advanced SQL, Python, Excel, Statistics, Tableau, and digital marketing-related analytics.Please refer to projects below!

New York City, New York, Us

• Answered a series of questions relating to the content and configurationof brand sites, as well as other digital properties• Recorded observations using internal database platforms according tospecified data entry and validation rules• Flagged and noted bugs, usability issues, or ideas for optimization toresearch leads and managers• Checked data for errors and provide colleagues with evidence/feedback• Utilized various information, communication and platform tools regularlyto improve data point comprehension and maximize data quality

Certification, Data Analytic Training Accelerator (Data) - Nyc Tech Talent Pipeline

Psychology