Development and implementation of brand marketing and comprehensive licensing strategy for new Russian animation brands. Responsible for 360 “successful life” for each brand in portfolio.Close work with Animation Studio and with the TV Channel teams and all lines of business to secure the right exposure for the brand to maximise brand awareness and licensing revenues.Responsible for creative and roll-out brand strategy, including style guides and product development, marketing materials.Brand promo campaigns: • Strategic media planning and media buying (press, TV, outdoor, Internet)• Research, selection and coordination of PR projectsRetail activations in FMCG and online retail. Seasonal promo campaigns for brands.Attend all International and Russian Trade shows:Brand Licensing Europe, Licensing Expo Las Vegas, Nuremberg Toy Fair, Bologna Book Fair, Mir Detstva, Licensing World Russia, Licensing Day Russia, and etc.Key properties include 19 brands: Leo &Tig, Fantasy patrol, Be-be-bears, Kittens & Puppies, Paper Tales, Woodventures, Cutie Cubies, Heroes of Envell and others.

Developed and implemented licensing strategy and brand marketing initiatives for Nickelodeon, MTV Consumer Products and Riki Group (own brands) on Russia and FSU markets.Responsible for marketing planning, strategy researches.Preparation and coordination of materials’ localization and creative and product approvals.Comprehensive support for Sales Department. Localization of a full set of presentations and promotional materials for each brand. Completing direct deals with major international licensees (Ferrero MPG).Retail activations in FMCG retail: X5, Detskiy Mir, Lenta• Support of movie release (Teenage Mutant Ninja Turtles, Sponge Bob movie, Kikoriki)• Seasonal promo campaigns for brands (Christmas, Gender holidays, Back 2school)• Special promo projectsResponsible for negotiations with major animation and licensing players (Winx, Warner Bros., FIFA) expanding company licensing portfolio Annual reporting to the right holders.Attended to all Russian and International trade shows:Mir Detstva, Licensing World Russia, Licensing Day Russia, Brand Licensing Europe, MipCom, Mip Junior and other specialized exhibitions in animation and licensing.Organization of Annual Conference for Licensees.Key properties in portfolio: International brands: Sponge Bob Square Pants, Teenage Mutant Ninja Turtles, Dora the Explorer, South Park, MTV, WinxRussian brands: Kikoriki, Fixies, Babyriki.

Promoting Cultural Center YESOD and Children & Family center "Granatik".www.granatik.ruMarketing, advertising, PR campaigns. Local events. Partnership and cross partnership with mass media.