Anna Gerlants Email & Phone Number

Birmingham, Michigan, United States

Greater Detroit Area

Residential:■ Advertise properties through a variety of marketing techniques to attract diverse potential buyers. Provide expertise regarding legal guidelines, rates, specifications and property availability. ■ Mediate deals between sellers and buyers ensuring good conduct and honest exchange of information towards a beneficial understanding. ■ Efficiently appraise value of properties by thoroughly researching market landscape and comparable past purchases.■ Manage the sale and closure of single family homes and coordinate all aspects of the home buying process to provide an outstanding customer experience. ■ Manage home financing and home buyer loan qualification.Commercial:■ Leverage local community expertise to assist both buyers and sellers through the complex process of purchasing and selling million-dollar real estate. ■ Anticipate and respond to major shifts in strategy, optimizing client footprint to drive business objectives and leverage square footage requirements to client needs. ■ Provide significant value in strategic advisory, location selection, revenue enhancement, governance development, and economic analysis. ■Manage full engagement lifecycle including site selection, acquisitions, conceptual planning, entitlements, development budgets, contracts, accounting, project management, development and management of marketing team, customer care, permitting, risk mitigation, and public relations. ■ Maintain effective communication and collaboration for every aspect in the real estate process such as working with transaction coordinators, property inspectors and handymen, lenders, title/escrow officers, property insurance officers, appraisers, city planning departments, civil engineers, contractors, and real estate attorneys.■ Solid understanding of City general plans and zoning, negotiating purchase contracts and LOIs, and collaborating with City planning officials, civil engineers, surveyors, architects, contractors, and developers.

Detroit, Mi

■ Directly responsible for creation, launch, execution and operation of one of Michigan’s largest for-profit and non-profit programs. ■ Grew business by executing complex integrated marketing campaigns, sponsorship acquisitions and revenue strategies in healthcare vertical and non-profit. ■ Managed program productivity including planning, operational process optimization, program implementation, brand architecture and administration, and business development. ■ Led overall effectiveness of premium positioning while collaborating with internal and external stakeholders to ensure appropriate objectives and priorities were enabled. ■ Tackled diverse operational challenges to improve metrics and operational flexibility by aligning across functions, prioritizing investments, analyzing risk vs. reward and driving accountability for performance.■ Spearheaded execution of new initiatives by building internal momentum, teams, and project plans to significantly build brand awareness and revenue. ■ Managed five teams of 20+ direct reports to successfully meet business strategies and objectives.■ Established State distribution of program to 100 public school district with 400+ schools.■ Presented program to school Boards and faculty members, creating 90% success rate for school recruitment, resulting in 57% revenue increase.■ Created and implemented integrated marketing campaign including collateral, digital advertising, public and community relations, and targeted communication raising consumer sell-through of program by 35%.