Anna Gorbatova Email & Phone Number

Moscow, Moscow City, Russia

Responsibilities:• Leading media strategy preparation for image and tactical campaigns for new car, used car and service products.• Developing media calendar in all media channels according to business need.• Responsible for campaigns planning and execution (digital, TV, radio & OOH). • Responsible for achievement of the web traffic and leads generation plan to support the monthly sales tasks. • Support all marketing activities from media side with close collaboration with internal stakeholders.• Manage and forecast monthly media spending.Achievements: • Launched national media campaigns to support the launch of new products to the market from agency briefing to implementation. • Optimization of the cost per lead by 15% due to optimizing media mix in always on digital campaigns.• Fixed processes for 4 types of media campaigns preparation, taking into account the interaction at different levels within the company and the changing structure within marketing team.

Moscow City, Russia

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. • Develop and execute local marketing strategy based on global and local priorities together with the brand manager• Develop and execute seasonal media strategy (indoor, OOH, digital, online-to-offline) and drive 360-degree brand activations with focus on brand and business KPI`s• Lead retail marketing activities (loyalty program and cross-promo projects)• Leads brand communication with loyal customer Achievements: • Implemented successful brand activation including special projects with the media, partnerships, work with bloggers, opinion leaders and local communities, media and PR support, offline-events• Established relationships with key shopping malls. • Developed new loyalty program aproach and was the lead of the cross-functional project for new CRM system implementation

Moscow, Moscow City, Russia

• Document flow of the marketing department• Coordination of work of subcontractors for the production of collateral materials• Coordination of advertising agencies on current projects• Preparation of information materials and communication with shopping centers• Preparation of marketing materials (images, texts, translations)• Formation of reports on completed projects

Moscow City, Russia

Creative agency - a full range of services in the field of strategic planning, advertising and creative development.