Anna Graczyk Email & Phone Number

Poznań, Pl

Poznań, Woj. Wielkopolskie, Pl

Poznań, Woj. Wielkopolskie, Pl

- Creating & Delivering the Żabu Project. First in-app game on the european retail market. -Development of customer acquisition and retention strategy for żappka app across all online & offline channels- Over 6 mln database of Żappka users managment- Effective budget managment to achieve acquisition of new żappka users, while at the same time establishing CRM to drive retention- Management of team to drive campaign performance and delivering accurate pacing and KPI goals- Management of external agency (data-driven campaigns: In-app, Push, E-mail, SMS and Marketing Automation)- Identifying & delivering new opportunities and innovations for acquisition and retention- Setting the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision- Working closely with data team to analyse the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience

Poznań, Woj. Wielkopolskie, Pl

Poznań, Woj. Wielkopolskie, Pl

Poznan, Pl

- E-mail marketing: implementation of the complex strategy for external and internal email and mobile campaigns, connected with the different communication channels (fb, website, google adwords) - Running campaigns from a to z (template’s creation, a/x tests, data analysis) - Improvement of e-mail campaigns deliverability - Effective management of advertising budget - Marketing automation: creating the strategy, implementing the Synerise tool, working on the marketing automation’s platform, improving KPI - Cooperation with affiliate networks, media houses, advertising agencies and database brokers - Blog (blogczekoladowy.pl): creating a posts plan, creating texts, current optimization for seo - Cooperation with bloggers and youtubers - Cooperation with IT solution providers - Cooperation with other departments of the company - Customer service

Poznań, Wielkopolskie, Pl

- Implementing and organizing cooperation with partners: digital marketing agencies and target customers (Key Customers : H&M, LPP, eTravel , Tchibo Agencies: Value Media, Zanox , MrTarget) - Preparing valuations for clients, negotiating terms of cooperation - New business development - Representation of the company during meeting with customers - Project management in the field of marketing communication aimed at effective use of established budget (lead generation and sales campaigns). - Creating media plans and support marketing campaigns (E-mail / SMS / Facebook) - Creating presentations and offers based on E-mail/Sms marketing and supporting channels: Google, Facebook. - Negotiating business conditions with databases owners - Proceeding complains - Preparing daily and monthly reports

Poznań, Pl

- Responding to customer enquiries via e-mail, phone, live chat - Daily cooperation with foreign Fashion Days departments. - Daily contact with Fashion Days warehouse in Bucarest and DPD carrier for tracking the status of orders - Reating innovative customer service standards

Postgraduate Studies, Innovative E-Marketing

Bachelor’S Degree, Polish Philology, Specialization: Journalism

Master’S Degree, Journalism And Social Communication