Anna Griggs Email & Phone Number

Greater New York City Area

I lead strategy, research, and innovation projects including:-defining a new brand positioning and creative campaign strategy for Sephora-identifying new product innovation opportunities for L'Oréal Group's makeup and skincare portfolios-trend mapping/prioritization and primary consumer research for Express, leading to the development of a new apparel and lifestyle brand-brand, creative, and communications strategy for multiple brands in J&J's haircare portfolio, including brand identity development-brand identity, primary consumer research, and competitive analysis for 2 premium supplement brands, informing logo and packaging design, product innovation, and market positioning

New York City

-Lead strategist on P&G beauty retainer. Produced monthly insights calls, quarterly trend recaps, trend reports, and deep dives on areas of interest to the firm's hair, skin, and personal care brands including Pantene, Olay, Head & Shoulders and Herbal Essences. Presented regularly to global senior brand stakeholders and their media, creative, and PR agency partners.-Lead strategist on multiple projects for Chanel, investigating the future of luxury and informing long and near-term brand strategy and innovation opportunities for the brand.-Leveraged primary research and tools including Netbase, CubeYou, and Quid to generate actionable insights and strategic recommendations for Fortune 100 brands in the food and beauty categories.-Primary strategist for sparks & honey's "Reinvention in Middle America" report (featured in Fast Company); contributing strategist on 2018 Trends Brief and A-Z Culture Forecast 2017, and additional reports on topics including maximalism and purchase journey friction.-Participated as both a presenter and cast member in daily Culture Briefings delivered to groups of 10-60 in-studio guests and thousands of livestream viewers.

Greater New York City Area

-Produced research and analysis on evolutions in consumer behavior, media, culture, and technology for market-leading WPP media agency. Deliverables include reports for global board of directors, webinars for groups of 30-50, and insights content for priority pitches and client presentations for brands including Tiffany and Chanel.-Authored white papers on subjects including programmatic media, digital out-of-home media, and wearable computing.-Selected as one of 9 out of 750 global employees to serve on the agency's Junior Board, a committee working on innovation and CSR projects. Elected as the Junior Board's inaugural president and represented the group via a seat on the agency's global board of directors for 2015. -As president of the Junior Board, led launch of Kinetic Future, a 14-market sustainability initiative and organized a network of 70+ local market coordinators. In its first year, the initiative secured over $4M of pro bono media for charity partners including WE. -Worked directly with agency’s CSO and CEO on Kinetic’s strategic evolution and the development of Active Journeys, Kinetic's strategic planning framework. Contributed to additional outputs including new agency brand identity, and new agency marketing and brand guidelines.

-Sold editorial, runway, e-commerce, and catalog modeling services to clients including Sephora, Nike, Intermix, and Givenchy.-Provided analysis of industry developments and company performance to agency's senior management and investors.-Performed market research and identified new business opportunities.